Vestas selected to join Global Marketing Think Tank

World leading wind energy company Vestas joins the exclusive communications and marketing think tank NEXT 50, and the company’s global head of communications and marketing, Morten Albæk, is selected to co-chair the organisation.

Alongside a wide range of industry leaders and marketing strongholds such as Nike, GE, SAP and PepsiCo, Danish wind energy giant Vestas has been selected to join think tank NEXT 50 which is looking to lead the way in a new era of marketing. Vestas’ head of communications and marketing Morten Albæk has been selected to co-chair the NEXT 50 think tank because of his and the company’s continuous commitment to establishing innovative and sustainable marketing initiatives – among these the consumer label WindMade, the world’s first of its kind.

Morten Albæk has pioneered the WindMade concept as part of Vestas’ Energy Transparency initiative. The invitation to partake in the NEXT 50 group is a recognition of Vestas’ and Morten Albæk’s innovative and creative approach to marketing which has gained the company global acknowledgement for campaigns that continuously seek to push the boundaries of marketing.

Energy transparency paves the way
As part of the WindMade energy transparency initiative, Vestas has brought together a wide range of impactful consortiums, including the UN Global Compact, WWF, Bloomberg, PwC and LEGO to support the project. Additionally, an independent non-profit organisation has been formed to develop the WindMade label and operate it.

Vestas’ Morten Albæk sees the co-chairman position in the NEXT 50 think tank as a great opportunity to verbalise the need for creative thinking in the future world of marketing:

“As a company we are honored and as a marketing executive I am thrilled to have been selected to join the NEXT 50 think tank alongside some of the world’s most innovative and influential brands. At the same time, we are glad to see how the initiative is deeply rooted in the understanding that companies must adopt greater transparency and are held accountable for their actions. This understanding and world-view is very much in line with Vestas’ approach to marketing, because this is critical to how any brand or business now plays its proper role in society.”

Re-thinking marketing
The NEXT 50 initiative is orchestrated by acclaimed US marketing media The Internationalist and sponsored by BBC. Founder of The Internationalist, Deborah Malone, is looking forward to enabling a platform for global marketing innovators to share their visions and ideas for the future:

“The marketing industry is undergoing dramatic transformation brought about by technology, globalisation, and a new economic re-setting. The NEXT 50 are marketing leaders who are helping to shape the industry’s future. They embrace today’s fast-paced challenges, think differently, experiment, seek innovative ideas, and generate strong results. We see Vestas as a key player in the re-invention of marketing as we know it because of the company’s strong belief in furthering marketing standards and their devotion to putting energy transparency on the corporate agenda.”

Key facts
- NEXT 50 is a global marketing think tank which serves as a benchmark for next-generation global marketing professionals, bringing together fifty of the world’s most influential and innovative industry marketing profiles. The NEXT 50 initiative is launched by US marketing media The Internationalist and sponsored by BBC.
- Vestas’ Energy Transparency campaign brings a novel perspective on the interface between climate change and the corporate world. The private sector is part of the solution to climate change, not the problem. The initiative reaches out to consumers, corporations and other relevant stakeholder to encourage much needed action on climate change.
- WindMade was launched in 2011 by Vestas as the first global consumer label for companies powered by wind energy. A range of major global companies including Motorola, Bloomberg, Deutsche Bank, Method, Widex and BD (Becton Dickinson) have already adopted the WindMade label to demonstrate their commitment to using renewable energy in their operations.
- On December 3rd at COP18 in Doha, the consortium behind WindMade announced its plans to expand its portfolio – the first step being a broader renewable energy label that will also include energy sources such as solar and geothermal. This is done to give label users more options in how they communicate their renewable energy commitments and achievements.

Every single day, Vestas wind turbines deliver clean energy that supports the global fight against climate change. Wind power from Vestas’ more than 47,000 wind turbines currently reduces carbon emissions by approximately 55 million tons of CO2 every year, while at the same time building energy security and independence.

Today, Vestas has delivered wind energy in more than 70 countries, providing jobs for around 19,000 passionate people at our service and project sites, research facilities, factories and offices all over the world. With 65 per cent more megawatts installed than our closest competitor and more than 51 GW of cumulative installed capacity worldwide, Vestas is the world leader in wind energy.

We invite you to learn more about Vestas by visiting our website at www.vestas.com

Source: Vestas

For more information on: Vestas