AireSpring is seeking a B2B Digital Marketing Coordinator to support our marketing team in the development and implementation of digital marketing strategies. The ideal candidate will be a self-starter with strong project management skills, attention to detail, and an understanding of B2B digital marketing channels and tactics.
Assist in the planning, execution, and optimization of digital B2B marketing campaigns, including but not limited to email marketing, LinkedIn and Twitter, SEO, PPC, Google ads, and display advertising.
Work with internal and external stakeholders to ensure B2B campaigns are executed on time and within budget.
Monitor and report on campaign performance, identifying areas for improvement and making recommendations to optimize campaigns.
Conduct research and provide insights on industry trends, best practices, and competitor activity.
Create and maintain content calendars for LinkedIn social media, email marketing, and other digital marketing channels.
Develop and manage email marketing campaigns, including list segmentation, email design, and content creation in conjunction with marketing team.
Collaborate with the graphic design team to develop engaging visuals for digital marketing campaigns.
Assist with the development and maintenance of the company website, ensuring that it is up-to-date and optimized for search engines and has current information.