Coordinator, Digital Marketing

Job Posted 8/23/2023
600 UMG Recordings
Baltimore, CO
United States
Category Marketing Jobs
Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How we LEAD: 

As the Digital Marketing Coordinator your primary responsibility will be to work with and support the team members within the Digital Marketing Department (Digital Marketing Project Managers, Social/CRM Manager, and Department Head) across projects and initiatives within catalogue and new releases.

How you’ll CREATE:

  • Communicate and work collaboratively across label departments including Sales, Marketing, Product Development, Finance, and Production

  • Manage invoices and budget communication internally as well as vendor communication

  • Coordinate and submit T&E for department needs on occasion

  • Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, Facebook, Twitter, Instagram, YouTube, Flipgram and others when needed.  In event driven instances, execute in live-time

  • Manage automated submissions across partners and follow through on details needed within portal processes: Vevo Submit, Facebook Media Partner Support, UMG’s internal Globe (conference rooms, etc.), among others

  • Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance

  • Develop creative assets where needed (images, videos, gifs, pull B2B label/artist assets)

  • Contribute ideas and participate in brainstorms and throughout campaign planning – keep abreast of existing and emerging media and marketing trends

  • Pull and evaluate consumer data aligned as needed on campaigns and for monthly reports

  • UI/UX testing prior to development launches

  • Liaise with central teams and third party developers around Google Analytics scripts and needs across owned media and upcoming development projects

  • Track catalog anniversary & event calendar to ensure socials are aligned

  • Coordinate digital promo/sweepstakes logistics

  • Other responsibilities and duties as assigned


Bring your VIBE:

  • Excellent written and verbal communication skills

  • Strong coordination and organizational skills

  • Aptitude for communicating and engaging on various platforms

  • Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize

  • Highly adaptive to change

  • Consistently meet deadlines

  • Creative, self-starter with exceptional follow-up skills

  • Passion for music, emerging media, and innovation

  • Content editing a plus (image, video, content – Photoshop, Final Cut)

  • Ability to learn new software and analytics programs as necessary

  • Relevant internship or equivalent prior coordinator experience, within the music industry a plus

  • Bachelor’s degree required.

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$36,000- $62,370