Digital Marketing Analyst

Job Posted 8/23/2023
US10 Albemarle Corporation
Baltimore, MD
United States
Category Marketing Jobs
Job Description

Are you inspired by “what’s next”? So are we.

When you join the Albemarle team, you contribute to a better tomorrow. You will play a role in powering many of the world’s largest and most critical industries, from energy and communications to transportation and electronics. We are putting innovation to work to improve people’s lives and we want YOU to be a part of it.

Job Description

Duties and Responsibilities

You are a versatile player with advanced skills in the following aspects:

  • Develop, execute, analyze, and report on emails, landing pages and global templates.
  • Creating campaigns, building our emails and engagement sequences, building segmented lists, creating landing pages, and building automation to go with them.
  • Work with demand gen managers in your region to ensure processes and verify Pardot program logic.
  • Manage reports and dashboards to provide visibility in marketing campaign results.
  • Understand, set up and execute drip/nurture marketing campaigns.
  • Perform advanced segmentation with dynamic or static lists.
  • Test, deploy and measure conversion rates and programs ROI.
  • Provide best practices including email formatting, list management, optimization, data quality, hygiene, data cleansing and compliance (CAN-SPAM/CAS, GDPR...).
  • Conduct A/B testing.
  • Designing / working with program templates and tokens.
  • Keep the system maintained (smart lists, regional databases, opt-outs, bounces, Marketing suspended…)
  • Create and develop frequent reports (open rates, clicks, conversions) … and suggest best practices.
  • Suggest continuous recommendations to improve campaigns and results.
  • Take on other tasks as assigned by the manager related to Pardot and other marketing tools.


  • Minimum 5 years of digital marketing experience.
  • Minimum 3 years of experience in (Marketo, Eloqua, HubSpot or Pardot) and CRM platforms (preferably Salesforce).
  • Expert knowledge of digital marketing technologies and industry best practices.
  • Excellent skills to execute and report on multiple marketing projects at the same time.
  • Ability to perform in a fast-paced and high energy environment with attention to detail and quality.
  • Team player, well-organized, hands-on attitude, passion for work and willing to generate results.
  • Experience in the B2B sector especially in the Technology industry
  • Proficiency in English. Other languages are a plus.
  • A flexible, positive attitude with the ability to adapt to an ever-changing environment.
  • The ability to prioritize, organize, and balance short and long-term goals with a focus on the big picture.

Choose to unlock your full POTENTIAL