The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.

1. Collaborate with the Marketing Team on objectives and development of media plans, including audience targeting and segmentation, messaging, flighting, and reporting.
2. Provide reporting and insights on digital and social campaigns across multiple channels, including Facebook/Instagram, YouTube, Twitter, LinkedIn, Display, Search, etc.
3. Compile data across technology platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
4. Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop-off rates through the conversion funnel.
5. Contribute to conceptualization, development, and maintenance of dashboards and reporting interfaces using various reporting tools and technologies.
6. Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources, and resources.
7. Ensure campaigns are meeting clearly defined conversion objectives.
8. Automate repetitive processes to improve efficiency.
9. Maintain knowledge of industry best practices and new technologies

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 Education & Experience

Undergraduate degree or comparable certification and training.  3-5 years of digital marketing experience with non-profit experience preferred.

 Other Skills

• Proficient with Microsoft Excel.
• Must possess strong analytical and organizational skills, attention to detail, and a self-starter mindset.
• Be imaginative and have a practical approach to problem-solving.
• Possess strong listening, communication, and presentation skills.
• Prefer experience with DOMO, Tableau, Datorama, or similar dashboarding tools.
• Have worked within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.
• Exemplify the Marketing Department’s Core Virtues: Creative, Courageous, Relentless, Strategic, and Partnership.

Personal Characteristics

The Marketing Department frequently interacts with donors, faculty and staff.  A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential.  This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality. 

Code of Commitment

Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.