Our Company

Dermsquared^TM (a HCEsquared^TM company) is a leading dermatology solutions platform fueled by dermatologists for dermatologists to elevate patient care. We serve our community of dermatology clinicians by providing practical clinical and non-clinical content through digital and in-person connections. We provide our clinicians with solutions to serve their patients through onsite and digital educational content based on the newest and best therapies and techniques from respected thought leaders in the field of dermatology as well as services to enhance their career trajectories. Our offerings have been proven to enhance clinician confidence, demonstrated by our exceptional audience and partner retention rates for our ecosystem. For more details on our clinician offerings, please visit our dermsquared.com website.

The Essentials

This opportunity is only for those looking for a fast-paced startup environment. Let’s start with the essential qualities and values we are looking for in a candidate:

Self-motivated, fast learner who is ready to hit the ground running

Problem solver with an elevated level of curiosity and who is an independent thinker

Good listener and maintains accountability for their actions

Ability to be resourceful and work independently while under tight timelines

Active team member with the foundational elements of a good teammate: humble, collaborative, can-do attitude, flexible, accepting of change, etc.

Ability to work outside of traditional work hours, as needed

Comfortable wearing multiple “hats” and jumping in to help when help is needed

Extremely well-organized and able to multi-task on a regular basis

Proactive and takes initiative completing relevant tasks

Up to 20% travel for onsite programing or internal meetings

Job Description

Title: Digital Marketing Associate
Reporting to: Digital Marketing Manager
Location: REMOTE. Strong preference for professionals in the Eastern and Central time zones

The Digital Marketing Associate will be responsible for the execution of communicating our brand and driving clinician traffic across our various programs and platforms. They will collaborate with the marketing team, product, and analytics team to ensure they have the communication calendar, brand guidelines, product context, and key value-proposition data to then craft communications across Dermsquared multiple outreach channels. They will be responsible for the accuracy and timely release of communications. The Digital Marketing Associate is also a creative that will not only draft copy, but work with the Digital Marketing Manager to develop templates and designs. They will be accountable as part of the marketing team for driving clinician traffic.

The Digital Marketing Associate should be passionate about promotion and branding. They should be creative and resourceful about building messaging that will drive clinicians to the Dermsquared platform. They should have a natural curiosity to learn about our clinicians and how they tick. Solving problems with data is your go-to methodology and you encourage those around you to make positive changes based on data-driven insights. We want someone with a “growth mindset” that isn’t afraid to try new things.

Responsibilities

Execute developing communications set forth from the communications calendar to reach the clinician audience

Write copy and compile media/content/data necessary for those communications

Ensure communications stick to brand guidelines

Use data to innovate and refine messaging to better attract the audience

Collaborate with internal stakeholders and product owners to ensure messaging is in the right context for that product

Assist in managing communications, customer, and social platforms

Travel and assist with on-site marketing opportunities and events to drive clinician traffic

Requirements

Bachelor's degree, preferably in marketing, other business area, or quantitative field

Minimum 0-2 years of experience in a digital marketing role

Proficiency in Excel (formulas, vlookup, pivot tables)

Knowledgeable and passionate about cutting edge marketing communications technology

Posting experience across numerous social platforms and understanding of advanced configurations, analytics, and optimization

Experience in healthcare marketing within an agency, pharma, device, or publisher is a plus. Extra consideration for experience for marketing directly with clinicians

Experience with MailChimp (or other email CRM), Google Ad Manager, Google Analytics, and Cvent, a plus

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