Digital Marketing Automation Associate

Open Systems Technologies is a national provider of smart staffing solutions, providing contract staffing, permanent placements and executive searches in the following skill areas:

- Technology

- Finance, Accounting, and Operations

- Government Services

- Legal

- Global Services

Established in New York in 1990, Open Systems Technologies is one of the largest, privately held, staffing companies in the world. We have experienced organic growth over the past 25 years and currently employ over 1,500 consultants in 16 domestic and international markets. Through our brands of Open Systems, OST Financial, OST Legal, OST Government Services, and OST Global we strive for continued expansion and excellence in the staffing industry. With the Global Services division, starting Jan-2012, Open Systems has expanded into the ITO & BPO Projects/Solutions business.

Responsibilities:

• Support and execute the B2C and B2B digital demand generation strategy
• This includes the development of all inbound and outbound tactics (emails, landing pages, forms, CTAs, workflows, etc.)
• Test and optimize the user experience to drive demand generation and conversion across all digital properties
• Manage all technical aspects of marketing automation and CRM integration
• Develop incremental reporting as required with the ability to compile and review raw data
• Provide detailed analyses and regularly assess program effectiveness and make recommendations and optimizations on established key business metrics

Skills:

• 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline
• 3+ years working in a digital marketing or marketing automation role
• Experience in both B2C and B2B marketing
• Knowledge of digital marketing ecosystem, content marketing and social media
• Working knowledge of HTML, CSS, and JavaScript
• Ability to interact with all stakeholders as well as outside vendors
• Ability to translate analysis into actionable recommendations to help improve customer experience
• Experience with SEO, paid search, display advertising and remarketing
• Bachelors in business, digital marketing, marketing or communications preferred

All your information will be kept confidential according to EEO guidelines.