Digital Marketing Content Specialist

Job Posted 8/23/2023
Career Services
Cherry Hill, NJ 08003
United States
Category Marketing Jobs
Job Description

Position Title: Digital Marketing Content Specialist

Company Name: Avalon Flooring

Company Address: 2030 Springdale Rd, Cherry Hill, NJ 08003

Type of position: Full time

Position Level: Entry


Position Schedule: Standard Business Hours

Salary Range: $52,000

Projected Close Date: May 24, 2023

Client’s 3 must-haves for this position:

  1. Strong interpersonal and communication skills with colleagues and customers

  2. Able to identify and solve problems in a timely manner, gather and analyze information skillfully, and develop alternative solutions

  3. Strong knowledge of market and competition, and Avalon’s unique competitive advantage

Digital Marketing Content Specialist – Cherry Hill, NJ (Corporate)

How you’ll make a meaningful impact as an Avalon Flooring Digital Marketing Content Specialist:

Our success relies on the positive, can-do attitude of each member of the Avalon team. The Digital Marketing Content Specialist role wears many hats in this position but will primarily focus on shaping the online customer experience with our brand via a wide range of touchpoints including our website and social media platforms.

Joining Avalon Flooring brings the following perks and benefits to support you in your personal and professional journey:

  • Competitive compensation package

  • 401(k) to help you invest in your future and shares in our company through our Employee Stock Ownership Program (ESOP)

  • Medical, Dental and Vision insurance - multiple plan options available to support your needs

  • Flexible Spending Accounts (FSA) to help you pay for medical, dependent and transit expenses tax free*

  • Company-paid life and disability plus supplemental life with access to our employee assistance program to support you and your family

  • 5 sick days, 10 vacation days and 6 paid holidays to support you in having an active life outside of work

  • On the job training to ensure you're well equipped to succeed

  • Room for career development and advancement

  • Consistent hours to support work/life balance

  • Business casual dress code

  • Employee store discounts and more perks

Here is what you can expect in your role of Digital Marketing Content Specialist – also known as responsibilities:

  • Plan, create and manage our social media content on Facebook, Instagram & Pinterest as well as other channels. In your role, you’ll be responsible for developing innovative ideas for keeping our well-established brand relevant and engaging. You’ll also be the virtual face of the company by responding to comments, questions, and private messages from all of our channels

  • Serve as the go-to person for the Search Engine Optimization of our site; this includes working with our digital agency to manage the technical side of SEO as well as the creative side – developing on a weekly basis new and creative keyword-focused content for our blog

  • Develop brand content plan and lead the creative process for stories and reels content on social media

  • Ensure that our product section is up to date on our website

  • Report against key performance indicators to determine success and engagement levels for all social media activity

  • Create brand presence on TikTok with engaging content strategy inclusive of engagement monitoring and KPI measurement

What You Bring to the Table:

  • Strong interpersonal and communication skills with colleagues and customers

  • Able to identify and solve problems in a timely manner, gather and analyze information skillfully, and develop alternative solutions

  • Strong knowledge of market and competition, and Avalon’s unique competitive advantage

  • Ability to embrace change within the company and any specific role

  • Have a thorough understanding of digital strategies and trends.

  • The ability to pull insights from data and produce actionable results

  • Have a proven background using social media, preferably in the consumer, luxury goods or home product markets

  • Must be highly motivated and creative with a passion for connecting with both current and future customers

  • Demonstrates a solid understanding of SEO content writing and search engine algorithms/ranking methods while staying up to date on the latest SEO trends & strategies

  • Knowledge of keyword research and google analytics reporting tools

  • Shopify CMS experience

  • Previous experience in social media engagement and audience growth strategies

  • Excellent communication & creative thinking skills with an ability to use both data and intuition to inform decisions

  • Ability to identify & resolve problems creatively

  • Courteous, “can do” personality

  • Adobe Creative Suite skills, particularly Premiere Pro Video Editing, Photoshop and InDesign

  • Be able to provide Social Media Handles or examples of content created (blogs and/or articles)

  • 2-4 years of experience successfully developing & executing SEO marketing strategies

  • BA/BS degree in Marketing, Communications, Business or similar field

Why you’ll love working with us:

We are committed to cultivating an environment where our team members love where they work and respect their colleagues as well as one that creates and maintains an inclusive work environment for all employees. We support diversity, equity, inclusion and belonging. We focus on our people first and demonstrate behaviors that represent our employee focused workplace that provides opportunities for growth and advancement within the company. Visit our Indeed career page or navigate to to obtain more information on our team!

All offers of employment are contingent upon clean background check

Job Type: Full-time


  • 401(k)

  • 401(k) matching

  • Dental insurance

  • Employee assistance program

  • Employee discount

  • Flexible spending account

  • Health insurance

  • Life insurance

  • Paid time off

  • Vision insurance


  • 8 hour shift

  • Monday to Friday


  • Bachelor's (Preferred)


  • Marketing: 2 years (Preferred)

  • Adobe Creative Suite: 2 years (Preferred)

Work Location: Hybrid remote in Cherry Hill, NJ 08003


United States