Digital Marketing Coordinator

Job Posted 8/23/2023
Skokie, MD
United States
Category Marketing Jobs
Job Description

About the job Digital Marketing Coordinator

What you will be doing:

We are looking for a Digital Marketing Coordinator to join our E-Commerce Team to help drive traffic to a highly customized online shopping environment at the website. This person should have an entrepreneurial mindset. They should be able to connect with our demographic of mostly young brides and business owners and devise creative ways to engage with that demographic through digital advertising. We are looking for someone who is intellectually curious and equal parts quantitative and creative.

  • Work directly with fellow E-Commerce team members to develop merchandising and digital marketing strategies based on seasonal events, trends, prioritized company inventory, and new product launches.
  • Be the subject matter expert for all digital marketing efforts
  • Assemble media plans by preparing budgets and projections for digital marketing campaigns
  • Analyze digital marketing campaigns daily to help optimize and drive more revenue for the business
  • Lead the QA process for digital marketing campaigns and ensure that all tracking and analytics tags and accumulated data are accurate
  • Daily management of 3rd party digital marketing vendor relationships
  • Oversee website SEO strategy and incorporate SEO best practices into all marketing to improve organic rankings
  • Monitor day-to-day keyword trends and make recommendations for keyword optimization
  • Review web analytics and SEO reports to highlight business-relevant insights
  • Constantly track, analyze, and report on overall SEO success regarding traffic, rankings, content, backlinks, and business performance
  • Manage Affiliate programs to drive more traffic and revenue
  • Create and execute strategy for affiliate programs including recruitment and retention
  • Help develop and manage monthly affiliate budget
  • Monitor day to day affiliate activities, respond to publisher inquiries and draft communications to Affiliates

Experience you will need:

  • 3-5 years experience as a digital marketer with hands-on knowledge of running paid search campaigns, SEO, and Affiliate programs, preferably in E-Commerce
  • Familiarity with E-Commerce platforms
  • A deep passion for E-Commerce strategy and technology
  • Experience using Google Ads and/or Bing Ads
  • Experience using web analytics such as Google Analytics including a comprehensive understanding of how marketing channel attribution works
  • Experience using a product data feed management tool
  • Deep understanding of SEO principles and experience using SEO software such as SEMRush
  • Experience with on-page optimization strategies to improve organic visibility
  • Ability to multitask and work on multiple projects at the same time, while working efficiently under deadlines and not sacrificing attention to detail
  • Bachelor's Degree in Business, Marketing, Economics, or Digital Marketing