Digital Marketing Manager (5+ yrs exp. req.)

Job Posted 8/23/2023
#twiceasnice Recruiting
Long Island, NY
United States
Category Marketing Jobs
Job Description

Digital Marketing Manager (5+ yrs exp. req.)
Location: Long Island, NY
Salary: $90,000 - $150,000  +  Bonus  
Benefits: Health Insurance, Holidays, PTO
Job Type: Full-Time; On-site
Typical Hours: Monday-Friday, 40 hours/week
Start Date: ASAP
Sponsorship is not available

Digital Marketing Manager Description

Our client in the retail industry is looking for a Digital Marketing Manager to add to their small team on Long Island, NY. In this new role, you will play a pivotal, hands-on part in developing and executing comprehensive digital marketing strategies across various channels to drive online sales, enhance user experience, and elevate brand visibility. You will collaborate with cross-functional teams to achieve business objectives, optimize conversion rates, and contribute to the overall growth of the company’s online presence. Our client is looking for someone with at least five years of digital marketing experience across various channels, experience leading campaign strategies and initiatives, and up-to-date on the latest trends, tools, and best practices. To be successful in this role, you must have experience with content management and knowledge of eCommerce. This is a great opportunity to join local company, where your efforts will have a direct and visible impact on growth.

Digital Marketing Manager Responsibilities

•    Develop and implement digital content marketing initiatives across various channels 
•    Manage social media channels, develop campaigns to increase followers and engagement
•    Build and execute email marketing campaigns
•    Manage website content for user-friendly navigation, functionality, and aesthetics
•    Liaise with third party agencies to manage SEO, google PPC and paid social ads
•    Monitor and analyze ecommerce performance, identify trends, and recommend improvements 
•    Create and manage digital content to drive traffic, social sharing, and lead generation
•    Utilize analytics tools to track, measure, and report on key performance indicators (KPIs)
•    Plan and coordinate local events to increase brand awareness

Digital Marketing Manager Qualifications

•    Bachelor’s degree required
•    5+ years of digital marketing experience required
•    5+ years of content management experience required
•    1+ years of leading marketing strategies and initiatives experience required
•    Knowledge of eCommerce and website management required
•    Up-to-date with the latest digital marketing trends, tools, and best practices required