Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity
Garnet Hill is looking for our next Digital Marketing Manager to develop digital marketing strategies and projects across Email, SMS and, Paid Social channels. You will focus on driving sustainable growth across each of these main revenue streams through thoughtful campaign planning.
- You will be located in our Exeter, NH office
Who We Are
For over 45 years, Garnet Hill has been dedicated to creating well-crafted, enduring pieces sourced from natural fibers. A direct-to-consumer retailer providing thoughtfully designed and responsibly sourced apparel and products for the home. Sourced from nature. Quality in every stitch. Since 1976. Garnet Hill is part of the Cornerstone brands - four interactive, aspirational home and apparel lifestyle brands that deliver inspirations that help customers enjoy, enhance and celebrate life.
- You will report to the Senior Director of Digital Marketing & eCommerce and works with teams in Creative, eCommerce, Merchandising, and Inventory
Your Impact
- Implement integrated campaigns across Email, SMS, and Paid Social. (i.e. Facebook, Instagram, Pinterest).
- Manage daily creation of email marketing efforts including seasonal campaigns, trigger programs, and segmentation.
- You will manage content calendars and operational details for managed channels. Write creative briefs including campaign goals and strategic messaging.
- Facilitate monthly and annual channel-specific budgeting in partnership with Sr. Director, Digital & eCommerce.
- Oversee and communicate analysis of channel metrics on a weekly, monthly, and seasonal basis at the program and campaign level.
- Analyze competitive marketplace and stay up-to-date on new technologies and best practices across managed channels.
- Lead one direct report, Email Marketing Specialist.
Requirements
What You Bring
- Bachelor's degree in Marketing or a related field
- 5+ years of Digital Marketing experience within Apparel and/or Home markets.
- 3+ years of experience working directly within an excellent enterprise email platform such as Salesforce Commerce Cloud, Listrak
- 1+ year experience working directly with the best SMS program (Attentive experience preferred).
- Experience with the paid media landscape, including new/shifting platforms and solutions.
- Working knowledge of Google Analytics and proprietary reporting tools; Google Analytics certification preferred.
Remote work is not permitted in NYC at this time.