Digital Marketing Manager

Job Posted 8/23/2023
Go Ape USA
Houston, TX
United States
Category Marketing Jobs
Job Description

Job Type



Location: Work From Home located in Houston, TX; Dallas/Fort Worth, TX; Chicago, IL; or DC/Baltimore, MD

Go Ape is seeking a Digital Marketing Manager to join our growing marketing team. This role is integral to driving digital strategy, optimizing online presence, and capitalizing on various digital channels to boost sales. The Digital Marketing Manager will own all elements of the website from technical through to creative. We are recruiting someone with a solid background in creating user journeys that drive conversion alongside strong commercial acumen and a focus on delivering results, whilst also having the ability to produce creative copy and content that our audience will find engaging.


Website Strategy/General/Performance:

  • Partner with both the Sales & Marketing team to ensure the Organization’s website aligns with brand strategy and business objectives.
  • Manage and monitor the website, including reporting on changing behavior and usage.
  • Optimize web performance by analyzing and recommending strategies for enhancements.
  • Respond to and troubleshoot all website issues in a timely manner.
  • Create and successfully implement strategies to grow subscriber base and web traffic metrics.
  • Ensure full compliance on the website with all laws and regulations as well as keeping up to date with industry best practices.

User Experience:

  • Execute benchmarking activities and produce website analytics reports to identify how to best enhance user journeys.
  • Monitor key performance indicators and develop action plans to align performance with department and company targets.
  • Advise on customer responsiveness and engagement on all aspects of the website and make recommended changes.


  • Drive digital initiatives and provide support and strategic planning to the wider marketing team.
  • Support PPC across landing pages and produce both insight and A/B testing plans to improve conversion rates.


  • Oversee delivery of site optimization tools to understand responsiveness and to implement any necessary changes to strategy.
  • Monitor SEO and deliver action plans to improve optimization.
  • Work with the SEO advisory and link-building agency to formulate plans for continued growth.

Social Media:

  • Collaborate with the Marketing team to develop and execute its social media strategy across multiple platforms and 15 different markets.
  • Work closely alongside other Marketing team members to ensure that the execution of social media strategy aligns with brand strategy and business objectives


 Qualified candidates will possess:

  • Bachelor’s degree in marketing or a related field (or comparable experience)
  • At least five (5) years of progressive work experience in a similar role.
  • Experience leading and managing SEO, PPC, email marketing, social media advertising campaigns, and content management.
  • Experience with Google Analytics.
  • Ability to troubleshoot website issues in a fast-paced environment.
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills.
  • Excellent content creation and writing skills.
  • Strong time management skills with the ability to multi-task.

What is Go Ape?

Living life adventurously isn’t just a hashtag we use; it’s what we do. Go Ape is a self-guided treetop adventure course where guests explore the forest canopy, tackling suspended obstacles, navigating challenge elements and riding epic zip lines.

What’s it like working at Go Ape?

If you love adventure and want to work for a leader in the outdoor recreation industry, you’ll love Go Ape. Go Ape is more than just a unique job, we offer challenging and rewarding careers. We are a mission-driven organization, striving to inspire everyone to live life adventurously while giving back to the local communities we call home. Our diverse squad shares a passion for the environment, adventure and doing good. Go Ape is proud of our innovative, and highly collaborative culture, where everyone has the opportunity to contribute and be heard at all levels within the organization. Oh, and we have some pretty impressive job perks: Aside from all of the fresh air you can breathe, we offer competitive compensation and benefits like bonus programs, PTO, paid holidays/leave, healthcare plans, 401(k), flexible scheduling, and much more!

Status: Full-time exempt

Pay Rate: Commensurate with experience

Remote Status: 100% Remote (must reside in a state with existing Go Ape operations, ideally situated in IL, VA, MD, or TX).


United States