Digital Marketing Manager

Job Posted 8/23/2023
Wilmington MA
Wilmington, MA 01887
United States
Category Marketing Jobs
Job Description


  • 8+ years of direct experience with 3+ years of managing teams.

  • Must have demonstrated level of expertise with SEO/ SEM including keyword optimization, web directories and Ad platforms including Google Ads, Facebook, Instagram, LinkedIn, and familiarity working with DSPs, Native Ad Platforms, programmatic display, etc.

  • Must have competence with GMB, Google Analytics, Google Search Console,

  • Must have high degree of comfort with quantitative analytics using Excel, Google Data Console, Tableau, or similar tools.

  • Must have experience managing agencies/ vendors.

  • Demonstrated ability to manage multiple tasks/ assignments

  • Strong organizational skills

  • PowerPoint, Word, Adobe, Excel, Microsoft Teams experience a plus


  • Bachelor’s degree in related discipline or equivalent related experience required.

Additional Requirements

  • Ability to travel up to 15%.

  • Demonstrated desire to learn and grow professionally.


Benefits & Perks

401k with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Direct Payroll Deposit, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses

About UniFirst

The fabric of UniFirst is woven from its very unique family culture where our Team Partners enjoy a small company feel while taking advantage of the resources and stability that come with being a nearly 2-billion-dollar organization.

UniFirst is an international leader in the $18 billion-dollar garment services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe. We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team.

UniFirst is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws

In partnership with the VP of Marketing create a compelling playbook for demand generation leveraging digital and content marketing. The Digital Marketing Manager will lead cross-functional teams to execute approved initiatives across digital and content marketing (website management/ blogs/ videos/ social), SEO, SEM, landing pages, and email campaigns with focus on lead generation, customer conversion, and retention. Your mission will be to drive the development and execution of campaigns and activities that boost brand awareness, content engagement, and conversion with targeted customer segments across digital channels while tracking results and ROI. This role working with the larger marketing team will develop, own, and deliver on approved digital marketing strategies and support initiatives on customer experience and outreach. The individual will lead a team that may include agencies and consultants to optimize digital lead generation across channels, audiences, and campaigns. The Digital Content Marketing Manager will own end to end delivery of approved digital marketing strategies to drive traffic to our websites, enhance our online presence, distribute content including blogs, case studies, emails, videos, and social with a focus on visitor engagement and returns. Additionally, the individual will serve as the key liaison with IT and other SMEs to deliver on the desired Marketing Technology (MarTech) roadmap.


  • Owns the roadmap for developing our digital footprint across website, social, and digital content distribution with focus on lead generation and visitor engagement

  • Responsible for leading the digital and content teams to create and distribute compelling multi-format content (blogs/ videos/ articles/ case studies/ others) in support of the overall marketing plans for brand awareness and demand generation.

  • Lead the efforts on optimization of search, category and competitive keywords, web directories, and overall performance for SERP

  • Build, execute and measure campaigns across owned and paid channels (particularly SEO, CRO, email, chat, SEM and display). Run A/B testing as appropriate to optimize impact of every digital touchpoint and maximize website traffic.

  • Develop effective prospect and customer outreach campaigns across digital channels including organic content distribution, gated content, email communications, and social media including video; to drive brand engagement with leading digital presence and authority.

  • Lead and manage digital touchpoint projects as approved including the user journey for the product, work on different audience tactics to deliver qualified audiences across different channels and sales funnel stages, including recommending activation tactics using testing and measurement plan, etc.

  • Support ongoing review of User Experience (UX/UI) and performance of marketing campaigns to identify solutions for conversion optimization across end to end workflows. Work with sales on optimizing lead scoring and management using a data driven, customer-centric approach for each channel.

  • Track and report on business critical KPIs (volume, retention, conversion) as well as overall performance and ROI using various data sources including GA, CTM, Marketo, Dynamics, etc. in support of the digital marketing budget.

  • Identifies new technologies and products for online campaigns including developing a MarTech Roadmap

  • Conduct information sessions for internal stakeholders.

  • Responsible for managing direct reports and agency/ vendor partners as well as coordinating with cross-functional teams in support of the role and deliverables.

  • Manages the coordination of activities within the department with responsibility for results, reporting, and ensuring milestones/goals are met.


United States