We are looking for a Digital Marketing Manager for a Client who is a Marketing Agency. In this role, you'll be assigned particular client accounts (1-2) and will "own" the digital marketing projects/campaigns they bring to us. This includes advising those clients on overall strategy, compelling content to feature, researching audiences/keywords, and then managing/building the strategies and campaigns you recommend such as organic and paid social (especially LinkedIn), email nurture, paid PPC, SEO best practices, and more.
What You'll Be Doing
- Collaborating with large client marketing teams on their social media calendars to determine organic vs. paid campaigns, then managing creation of copy/design assets with our in-house creative team (including content like eBooks, infographics, videos, case studies, etc.)
- Helping them to develop smart paid PPC campaigns, third content syndication, etc. in the same manner
- Managing client reviews/approvals of copy/design assets and coordinating revisions internally with our team
- Creating and managing to detailed project/campaign timelines
- Building out paid social and paid PPC campaigns in LinkedIn, Twitter, and Google AdWords
- Building out campaign landing pages in client CMS or marketing platforms (Drupal, Cohesion, AEM, Marketo, Pardot, etc.)
- Reporting on campaign analytics, making suggestions to improve/optimize performance
- Responding to other ad-hoc client requests for marketing help
Qualifications:
- 5+ years of experience in digital marketing and executing campaigns
- Experience with digital marketing strategy - social media, PPC, paid linkedin, SEM, SEO, copy writing and web develeopment strategy
- Experience automating workflows
- Experience with Marketo is highly preferred
STRONGLY DESIRED: Hands-on skills/previous experience with CMS platforms, marketing automation, LinkedIn ads, Google Analytics/AdWords, B2B industries