Digital Marketing Manager

WeVideo is a powerful, yet easy-to-use, cloud-based collaborative video creation platform that allows users full creative control. Anyone can access WeVideo, from any computer or device at home, work, or on the go to capture, edit, view and share videos with secure storage of their content in the cloud. For more information, please visit http://www.wevideo.com.

For this newly created position, we are looking for an experienced, data-driven Digital Marketing Manager to join our team. This person will lead online and mobile customer acquisition and end-to-end conversion strategy, from concepting and implementing to analyzing and optimizing. The ideal candidate will bring a combination of analytical, creative, and marketing skills to the role and is obsessed with generating traffic and optimizing conversion rates (CRO) at all stages of the funnel.

RESPONSIBILITIES

You will take the lead on our digital marketing efforts, including but not limited to: 

• Development, execution and optimization of all online and mobile acquisition channels including SEO, SEM, and display
• Working closely with our Marketing Communications Manager to develop effective integrated cross-channel campaigns
• Optimize budgets, bids, and creative to meet and exceed a variety of KPIs (CPA, ROAS)
• Ensure an efficient lead capture and conversion process is in place across the site, creating and optimizing landing pages and other marketing automation assets and processes
• Scope and implement an affiliate program to drive traffic and conversions
• Keep updated on digital marketing trends and new platforms/tools to understand better how WeVideo can optimize marketing procedures

• 3+ years experience in Digital Marketing and BS/BA or relevant marketing experience
  
• Highly creative, driven, and passionate about inbound marketing
• Proven track record of success of generating and turning traffic (paid and earned) into leads and revenue in a high volume environment across mobile and web. 
• Ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers
• Strong understanding of conversion tactics that lead to increased revenue generation on web and mobile. 
• Mobile demand generation experience is highly valued.  
• Strong quantitative and analytical problem-solving skills 
• Inbound Marketing Certification and HubSpot Certification strongly preferred
• Energetic, self-starter with a strong work ethic that works independently to set and achieve goals
• Prior experience working in a fast-paced, entrepreneurial environment is a plus

For more information, please visit www.wevideo.com, follow us on Twitter or visit us on Facebook. WeVideo for Android: http://bit.ly/10xf4Ec and iOS: http://bit.ly/11SqMJb.