Digital Marketing Outreach Coordinator (Linkbuilding)

Job Posted 8/23/2023
Launch That
Orlando, FL 32801
United States
Category Marketing Jobs
Job Description

At Launch That, we invest in ourselves and our community. For the third year in a row, we have been recognized as a Top Workplace by the Orlando Sentinel! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, PTO, 20 days of paid parental leave, a 401k retirement plan, paid volunteer opportunities and more! 

We work hard and appreciate work/life balance, so all of our team members enjoy a paid company-wide Holiday Break from December 24th - January 1st each year! 

Check out more about our mission, vision, team, culture, and office at the bottom!


About this Role
The Outreach Coordinator I position is the entry level position in the Marketing Outreach team (aka Linkbuilding) and into Launch That. It is half outreach and half strategy. This position works with a variety of Launch That’s lines of business.

Our hybrid work model consists of work-from-home opportunities, with 3 recommended in-office days (T, W, TH) to maximize team collaboration and 2 WFH days (M, F). We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!

The hourly rate for this position is $15/hour. This is not a salaried position. 

Bonus Eligibility: This role is eligible for performance-based bonusing related to link building.

  • Performance based bonuses can be achieved
  • Entry level representatives annually average $31,200 - $35,000

Role Expectations

  • To contact other website owners on behalf of our properties.
  • To create and develop emails that convey our lines of business and engage recipients.
  • To communicate effectively and consistently via email to assist your success.
  • To reach monthly/quarterly link goals. 
  • To create link building search phrases on a weekly basis.
  • To harvest contact information on a weekly basis.
  • To assist with reports via data collection and ultimately report generation.
  • Ability to communicate & work collaboratively.
  • Ability to self-manage, drive initiatives & execute tasks to completion.

Quality Impact

  • Detail oriented and has the ability to update statuses in a proprietary software database.
  • Continual and efficient organization of email inbox to ensure prompt review and response of incoming correspondence from internal and external sources.
  • Extensively work within a variety of Google Drive applications.
  • Identify, research and ensure outreach contacts are high quality organizations/websites.
  • Continuously driven and motivated on a day to day basis.

Team Impact

  • Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
  • Be agile in regards to change in team or company priorities.
  • To provide support to the team as needed.
  • Able to collaborate with Manager, Outreach Strategist and other Outreach Coordinators.
  • Respectful of other team members’ ideas and opinions.
  • Ability to communicate clearly and effectively with teammates and management.
  • Attend weekly team meetings or company-wide meetings.

Qualifications & Skills

  • 6 months+ of experience working in an office environment.
  • A fundamental understanding of Internet search and an ability to learn more about it.
  • Agility and adaptability in a fast-paced environment.
  • Excellent verbal and written communications skills.
  • Ability to share and learn information.
  • Professional and adept, with the ability to embrace technology and automation.
  • To accurately log their daily work in an easy to understand and clear manner within the Marketing Outreach Team’s Daily Linkbuilding Report.
  • Ability to problem-solve, prioritize, and analyze tasks.
  • Culture champion
    • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
    • A patient and strategic thinker with the keen ability to prioritize and focus.


  • Bachelor’s degree.
  • Prior employment that was team oriented and goal focused.
  • Held previous leadership position in campus clubs, organizations, fraternity/sorority, or previous job/role.

Why Work @ Launch That?

  • Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
  • Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team — and it's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
  • Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
  • Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!

If this sounds interesting to you, please submit your resume!


United States