Digital Marketing Specialist

ivoyant, a leading provider of IT solutions and engineering services, is thrilled to collaborate with a key player in the telecom sector. We are seeking a skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate for this role is an exceptional communicator and a visual storyteller, skilled in utilizing marketing automation tools, software, and platforms to create, lead, and execute successful campaigns. We're looking for someone that is tech-savvy, efficient, and works well in a collaborative environment. You'll serve as the critical link between our technical experts and the broader business, translating our team's work and achievements into accessible, impactful marketing efforts.  

Key Responsibilities

• Develop and execute digital marketing strategies 


• Focus on lead generation efforts


• Collaborate with content management team to ensure that the content is getting adequate visibility and traction


• Research tools, software and platforms that can improve and accelerate marketing efforts


• Take ownership in planning, building, and executing email campaigns


• Oversee website management to ensure optimal user experience 


• Leverage marketing automation capabilities to improve organic performance of content 


• Streamline marketing workflows, nurture leads, focusing on targeted traffic and conversions 


• Incorporate latest digital marketing tools, trends, and best practices in line with the allocated resources and marketing budget


• Use powerpoint to create compelling presentations that can communicate performance of campaigns, content analytics, and marketing goals when needed

Key Qualifications

• 4+ years experience in related field.


• Demonstrated experience working with diverse teams, including technical and creative teams.


• Understanding and familiarity with telecom or IT terminology and concepts.


• Excellent oral and written communication skills


• At least 5 years of experience with Wordpress, Hubspot, preferably, in leading marketing campaigns


• Expert in Adobe InDesign and Illustrator, Microsoft Power Point, Canva


• Must possess superior communications skills, to include writing and editing


• A wide degree of creativity and latitude


• Must be able to work cross-functionally and take feedback from multiple stakeholders


• Detail oriented with a strive for complete accuracy

What We Offer

• A collaborative and inclusive work environment.


• The opportunity to work with industry-leading professionals.