Digital Marketing Specialist

Job Posted 8/23/2023
Atlanta, GA
United States
Category Marketing Jobs
Job Description

ivoyant, a leading provider of IT solutions and engineering services, is thrilled to collaborate with a key player in the telecom sector. We are seeking a skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate for this role is an exceptional communicator and a visual storyteller, skilled in utilizing marketing automation tools, software, and platforms to create, lead, and execute successful campaigns. We're looking for someone that is tech-savvy, efficient, and works well in a collaborative environment. You'll serve as the critical link between our technical experts and the broader business, translating our team's work and achievements into accessible, impactful marketing efforts.  

Key Responsibilities

  • Develop and execute digital marketing strategies 

  • Focus on lead generation efforts

  • Collaborate with content management team to ensure that the content is getting adequate visibility and traction

  • Research tools, software and platforms that can improve and accelerate marketing efforts

  • Take ownership in planning, building, and executing email campaigns

  • Oversee website management to ensure optimal user experience 

  • Leverage marketing automation capabilities to improve organic performance of content 

  • Streamline marketing workflows, nurture leads, focusing on targeted traffic and conversions 

  • Incorporate latest digital marketing tools, trends, and best practices in line with the allocated resources and marketing budget

  • Use powerpoint to create compelling presentations that can communicate performance of campaigns, content analytics, and marketing goals when needed

Key Qualifications

  • 4+ years experience in related field.

  • Demonstrated experience working with diverse teams, including technical and creative teams.

  • Understanding and familiarity with telecom or IT terminology and concepts.

  • Excellent oral and written communication skills

  • At least 5 years of experience with Wordpress, Hubspot, preferably, in leading marketing campaigns

  • Expert in Adobe InDesign and Illustrator, Microsoft Power Point, Canva

  • Must possess superior communications skills, to include writing and editing

  • A wide degree of creativity and latitude

  • Must be able to work cross-functionally and take feedback from multiple stakeholders

  • Detail oriented with a strive for complete accuracy

What We Offer

  • A collaborative and inclusive work environment.

  • The opportunity to work with industry-leading professionals. 


United States