Precision Planting is an innovative company that is changing the agriculture industry in remarkable ways. In only twenty years, we have helped redefine agriculture in the US and globally. Our products make growers more productive, increase yields, current agricultural practices more sustainable, and reduce the costs to feed a growing world. Precision Planting is growing rapidly and has many new products and business opportunities it is pursuing to continue that growth. We are entrepreneurial in our DNA, fast-paced in our actions, and value hard work, innovative thinking, open communications, and teamwork. If you share these values, then we might be the right place for you to contribute, grow and succeed in your career.
About the Role:
We are seeking an individual with a passion for digital content to serve as a Digital Marketing Specialist. This position will report to the Digital Marketing Manager and will work closely with the digital marketing team to collaborate and execute marketing campaigns. As a Digital Marketing Specialist at Precision Planting you’ll get to design, execute, and manage digital marketing campaigns across multiple channels like social media, email marketing, organic and paid search, display ads, and more.
Do you love a good email campaign? Are you constantly watching the latest TikTok videos? Does a trending audio on Instagram make you want to make a reel? Do your creative juices start flowing when you see a good ad? Do you keep up with influencers in the ag industry? Are you more interested in the commercials during the Super Bowl than the game? Do you appreciate good story telling via a YouTube video? If you said yes to any of these, then the Digital Marketing Specialist role might be a great fit for you!
What would I be doing?
Contribute to digital advertising campaigns and brand initiatives with the digital marketing team as well our external media agencies; including organic, paid, and ambassador marketing
Produce written (social post captions, email copy, etc.) and light visual designs for digital channels such as: search, display, native, social, email, mobile messaging, ambassadors, and more
Assist with the creation of channel strategies and editorial calendars
Collaborate with designers and media producers for digital asset needs
Maintain and build custom audience lists to use for distributing emails, targeting ads, and providing data-driven content
Review analytics and provide strategic recommendations for how to best leverage digital tools
Be a champion for our company branding, messaging, and digital best practices
Train internal teams and dealerships while providing digital assistance and support as needed
Strategize with the broader team on digital marketing strategies, data usage, channels, tactics, and other ideas you have
What must I have?
Knowledge of analytical tools to measure digital and social media success
Solid project management skills – ability to juggle multiple projects, organize and prioritize, and respond quickly to changes
Strong interpersonal skills – interact and collaborate with multiple departments & agencies
Excellent team and communication skills – both written and verbal
A background in agriculture is desired, but not required
Bonus skills: Adobe Creative Suite, Hubspot certifications, familiarity with tools like Google Analytics, Google Ads, Ads Manager
AGCO is an equal opportunity employer.