This position will play a key role in the development and execution of brand identity and communications’ strategies in support of corporate goals, as well as representing the Company’s core values to a variety of stakeholders. The Digital Marketing Specialist is responsible for research, coordination of content for social media platforms and the Deringer blog, and other marketing related materials. This role involves design of multi-media marketing material, customer research, and identifying market trends to assist in the development of new business.
This is a remote role for someone living in Vermont. Some travel will be required to the headquarters in Saint Albans, VT for team meetings, marketing opportunities, etc.
- Works with the marketing team and ghostwriters to plan website, blog, Intranet, webinars, social media, and newsletter content:
- Blog Oversight (reviews, graphics, CTAs, SEO, Publishing quality and relevant content)
- SEO Overview – Ensuring website is up to date on SEO duties
- Webinars – Creating marketing material, ensuring speakers are well prepared and comfortable, ensuring a quality audience experience, following up with attendees.
- Collaborate w/ HR – Helping set and ensure brand standards are being followed with internal documents. Helping setup HR’s online presence via popular online tools.
- HTML/CSS – Redesigning the Deringer WordPress website t to ensure refreshing and exciting experience for everyone
- Video Production – Internal & External
- Creation of brand assets for digital ads, white papers, Calls to Action, guides, etc.
- Cover letters, Gantt Charts, and more for prospect presentations
- Cleaning & maintaining the Hubspot to ensure it is properly up to date
These duties involve developing communication strategies for multiple audiences that support our core brand identity.
Analyzes internal and external databases, import/export trade data and other economic indicators to determine target markets, prospects, and trade lanes.
Creates and manages various data files and lists to support direct marketing initiatives such as email contact lists for campaign efforts.
Generates reports, creates and analyzes reports based on requests from management personnel (e.g., prospecting lists for sales team, website and social analytics reporting).
Conduct customer, competitor and market condition research to evaluate and offer recommendations to drive top line growth.
Collaborates with the marketing team to develop and analyze marketing strategies to improve the Company’s competitive advantage.
Oversees the collection and evaluation of data from internal and external sources, industry experts to analyze market sizing, market conditions, segmentation, and industry trends.
Liaison between the company and external marketing partners (e.g., web partners, video agencies).
Manage projects and events under strict deadlines, within budget from start to finish.
Cross-trains in additional responsibilities.
Performs additional duties as assigned by management.
Travel up to 15% of the time; this includes required travel to the headquarters in Saint Albans, VT for team meetings, marketing opportunities, etc.
Education and Experience:
Preferred: Bachelor's Degree in Business, Marketing, Communications, Journalism, English, or related, similar degree, or equivalent experience. Possesses two to five years of marketing experience.
Knowledge, Skills and Abilities:
Demonstrates exceptional verbal and written communication skills and the ability to interact well with others. Possesses excellent computer skills, including thorough knowledge of Microsoft’s suite of products (e.g., Excel, Word, and PowerPoint), database management, and ability to learn other software. Adobe Creative Suite and other design software experience is a plus. Content writing, social media marketing, Inbound marketing, and lead generation experience is desired. Highly detailed oriented, organized, with ability to multi-task. Strong orientation to customer service. Ability to handle a significant volume of detailed work under pressure. Self-starter able to perform well with limited supervision. Willing to sign a non-compete agreement. Knowledge of the import/export business a plus.
All Deringer employees should be fully committed to the Core Values:
Passion, Respect, Integrity, Expertise, Innovative Solutions, Relationships, Support, Determination, Value and a High Level of Accountability
In addition, the following competencies are specific to this position:
Analytical – Demonstrates accuracy and thoroughness; applies feedback to improve performance; monitors own work to ensure quality; gathers and analyzes information skillfully; demonstrates ability to multi-task and establish priorities.
Customer Oriented – Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; demonstrates ability to speak clearly and persuasively in positive and negative situations; listens and gets clarification; responds well to questions.
Interpersonal Skills – Focuses on solving conflict, not blaming; maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others’ ideas and tries new things; takes responsibility for own actions; contributes to building a positive team spirit; supports everyone’s efforts to succeed.
Motivation – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.
Problem Solving – Identifies and resolves problems in a timely manner; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Work Standards – Sets high standards and well-defined realistic goals for one’s self; displays a high level of effort and commitment towards completing tasks in a timely manner; demonstrates ability to work independently; meets deadlines and handles large volumes of work.
Working Conditions and Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Predominately sedentary light office position with high frequency of keyboarding/computer work required (67% - 100% of the workday).
The employee is required to regularly use hands and fingers; talk and hear.
The employee is occasionally required to walk.
Specific vision abilities required by this job include close vision and the ability to focus.
The employee usually works in a quiet environment.
The above job description is intended to describe the general nature and level of the work being performed by people assigned to this role and is not an exhaustive list of all duties and responsibilities. Deringer reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.