Director of Digital Marketing Strategy

Job Posted 8/23/2023
Everstory Partners
Bensalem, PA 19020
United States
Category Marketing Jobs
Job Description

Job Details

001 StoneMor Inc - Bensalem, PA
Full Time
4 Year Degree
Up to 25%


We are currently seeking a Director of Digital Marketing Strategy to join our team! The Director of Digital Marketing Strategy is responsible for leading and overseeing all digital marketing lead generation efforts in order to increase brand awareness and drive revenue to the company. This position will be responsible for all aspects of digital marketing that drive leads to the company. This position will partner with the Digital Marketing Application Specialist as well as our marketing partners to create cohesive and innovative programs for the families we serve. This position is based out of our corporate headquarters in Bensalem, PA.

The Company You Will Join

StoneMors Purpose is People.

We are committed to investing in our employees to help them achieve greatness. We truly believe that our employees are the heart and foundation of our success. As part of our ongoing commitment, we are offering new and improved benefit options for full time employees, a lucrative company match for 401K, enhanced training programs, career advancement opportunities and so much more! We are also providing the highest level of safety for our front line workers. Consider the possibilities of joining our award winning culture and team and let StoneMor show you all we have to offer!

As one of the largest companies in its space, StoneMor Inc. has the privilege of being able to help thousands of people arrange their legacies, and remember and honor their loved ones. Our organization provides a broad scope of products and services through the ownership, development, and operation of cemeteries and funeral homes in multiple states. Customers are able to plan and pre-purchase their burial plot, casket or urn, vault, mausoleum space, and other details connected to a burial.

The Team You Will Work With

We recognize that employees cant show respect and appreciation to customers if the organization doesn't show respect and appreciation to our employees! Therefore, StoneMor is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth.

The Impact You Will Make

  • Maintain and establish relationships with outside marketing vendors.

  • Track and report on all vendor performance.

  • Maintains frequent measurement on ROI and results of marketing channels and campaigns.

  • Drive digital marketing performance through strategic growth across website and digital programs owning the metrics and KPI attainment for the digital marketing funnel for lead generation and conversion rates.

  • Oversee SEO and SEM.

  • Assist on management of the social media platforms.

  • Collaborate with the marketing team to measure content effectiveness and strategy.

  • Work with leaders across the department to align goals with business objectives.

  • Work with the field sales team and internal customers to strategies to engage current and new customers.

  • Proactively identify digital technology innovation and opportunities for growth.

  • Assist the Senior Director and SVP of Sales and Marketing with special projects as needed.


About You

Education and/or Experience:

  • Bachelor’s Degree in Marketing preferred.

  • Experience within the consumer services industry strongly preferred.

  • Minimum of 5 years’ experience in a diverse marketing background including but not limited to digital marketing, SEO, SEM and Social Management

  • Experience working for a multi-site, multi-state organization preferred.


  • Organizational leadership, strategic thinking, and team development skills.

  • Ability to effectively build digital programs

  • Excellent interpersonal skills.

  • Deadline, detail and multi task oriented.

  • Must be organized and have ability to prioritize and handle multiple projects under high pressure.

  • Ability to keep up with marketing and industry related trends.

  • Strong oral and written communication skills.

  • Problem solving skills.

  • Strong attention to detail.

  • Ability to understand and use computer software that the department uses for employment, compliance, and reporting purposes. Specific Software Packages: MS Office and G Suite.


  • Strong desire to work in the consumer services industry.

  • Results oriented with a strong sense of urgency.

  • Ability to manage competing priorities.

  • Must abide by all company policies and keep all department information confidential.

  • Ability to effectively complete tasks and assignments and meet deadlines.

  • Must be a creative thinker with a passion for marketing and advertising.

  • Ability to manage time effectively.

Work Environment:

  • Work environment is in a cubicle at the corporate office.

  • Role will include minimal travel as needed up to 25%.


  • Must possess a valid state driver’s license.

StoneMor Inc. is an EOE