We are currently seeking a Director of Digital Marketing Strategy to join our team! The Director of Digital Marketing Strategy is responsible for leading and overseeing all digital marketing lead generation efforts in order to increase brand awareness and drive revenue to the company. This position will be responsible for all aspects of digital marketing that drive leads to the company. This position will partner with the Digital Marketing Application Specialist as well as our marketing partners to create cohesive and innovative programs for the families we serve. This position is based out of our corporate headquarters in Bensalem, PA.
The Company You Will Join
StoneMors Purpose is People.
We are committed to investing in our employees to help them achieve greatness. We truly believe that our employees are the heart and foundation of our success. As part of our ongoing commitment, we are offering new and improved benefit options for full time employees, a lucrative company match for 401K, enhanced training programs, career advancement opportunities and so much more! We are also providing the highest level of safety for our front line workers. Consider the possibilities of joining our award winning culture and team and let StoneMor show you all we have to offer!
As one of the largest companies in its space, StoneMor Inc. has the privilege of being able to help thousands of people arrange their legacies, and remember and honor their loved ones. Our organization provides a broad scope of products and services through the ownership, development, and operation of cemeteries and funeral homes in multiple states. Customers are able to plan and pre-purchase their burial plot, casket or urn, vault, mausoleum space, and other details connected to a burial.
The Team You Will Work With
We recognize that employees cant show respect and appreciation to customers if the organization doesn't show respect and appreciation to our employees! Therefore, StoneMor is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth.
The Impact You Will Make
- Maintain and establish relationships with outside marketing vendors.
- Track and report on all vendor performance.
- Maintains frequent measurement on ROI and results of marketing channels and campaigns.
- Drive digital marketing performance through strategic growth across website and digital programs owning the metrics and KPI attainment for the digital marketing funnel for lead generation and conversion rates.
- Oversee SEO and SEM.
- Assist on management of the social media platforms.
- Collaborate with the marketing team to measure content effectiveness and strategy.
- Work with leaders across the department to align goals with business objectives.
- Work with the field sales team and internal customers to strategies to engage current and new customers.
- Proactively identify digital technology innovation and opportunities for growth.
- Assist the Senior Director and SVP of Sales and Marketing with special projects as needed.