Experience in digital marketing
Implements SEO best practices
A working knowledge of HTML, CSS, CSS pre-processors (LESS and SASS), native JavaScript, jQuery, and MySQL/MariaDB
Experience working with HTML5 and CSS3 features; implements fall-backs for features unavailable in older browsers and on older devices
Ability to transform static designs from Photoshop, Sketch, and Zeplin to responsive HTML5 web pages
Experience with React JS, Angular, Node.js, and XSL are a plus
Experience developing in current PHP MVC frameworks (Laravel 5.6+) and has an understanding of MVC principles is a plus
Expertise in developing and optimizing the Document Object Model and CSS layout, render-tree construction (HTML parsing, paint, rendering, and compositing)
Experience developing on both LAMP and LEMP stacks
Familiarity developing with and maintaining codebases on Microsoft IIS, .NET (C#, ASP.NET), and MSSQL Server are a plus
Experience in developing and maintaining custom and requirements-driven WordPress themes and plugins from scratch. Has familiarity of core WordPress classes and functions. Does not depend on third-party themes/child themes and plugins to develop WordPress websites. Experience with WordPress multi-site is a plus.
Working with Git version control
Utilizes both object-oriented programming (OOP) and functional programming
Experience interfacing and developing web applications with JavaScript and server-side (PHP) client libraries/APIs/SDKs (RESTful and SOAP)
Familiar with debugging and reverse engineering codebases without elaborate problem descriptions
Familiarity with profiling code execution, both server-side (using tools such as Xdebug) and client-side (using tools such as Google Searchlight and Runtime Performance audit in DevTools)
Experience using third-party profiling tools, including Google PageSpeed Insights and Pingdom, to optimize website performance, and understands how to implement recommendations from these tools
Experience with secure coding principles and best practices for web applications; familiar with and implements measures against common security vulnerabilities, such as XSS
Has worked with marketing platforms including Google Analytics, Google Ads, and Google Search Console
Experience working in Scrum and other agile development methodologies
Experience with package managers (Composer, NPM)
Experience setting up and maintaining LAMP and LEMP servers, both dedicated and virtualized (notably Red Hat, CentOS, and Ubuntu distributions); familiarity with the linux command line, setting up active traffic and performance monitoring solutions, optimizing PHP-FPM pools and tuning Apache/Nginx configurations based on server load and CPU and I/O utilization; ensuring software versions are up to date and security patches are applied promptly; install and test custom software
Create and implement database specifications, design models, and queries to meet the functional requirements of custom web applications
Ensures code rigidity and compatibility by testing all use cases (and includes edge cases into function design) and ensures code accuracy in QA. Applies to designed web pages (responsive layouts and cross-browser/device testing), front-end code, and back-end code
Familiarity with writing custom or framework-driven RESTful APIs is a plus
Familiarity with deployments to AWS is a plus
Experience developing with eCommerce platforms (Magento) is a plus