Lead, Digital Marketing Specialist (Paid Search/PPC)

Job Posted 8/23/2023
Window Nation
Fulton, MD
United States
Category Marketing Jobs
Job Description
Do you want to join a fast-growing organization where you can learn a new craft or build upon your current one?  Do you like to have fun and be part of a team that cares about you and your success?  Then you should consider joining Window Nation! 
At Window Nation, we’re third-generation window replacement experts who have been lucky to serve communities across the country for over sixteen years. We’re proud to be a family-owned business started by two brothers looking to help families improve their most important asset: their home. Since we opened our first showroom in 2006, our company has grown to include 22 showrooms in 16 states. We’re proud to be the third largest window replacement company in the United States – but we’re not stopping there. Our company continues to grow each year, and it’s all thanks to our team of dedicated, driven employees who make up Window Nation.
When you work at Window Nation, you’ll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing.  We’re a group of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers – oh, and we also sell and install windows, doors, and siding. No matter what you’re interested in, you’ll find your fit at Window Nation.  We don’t take your decision to start or further a career with us lightly – and we won’t let you down when you do.  Don’t just take our word, listen to what our employees have to say!  Meeting the Window Nation Team!

Window Nation is seeking a highly skilled and experienced Lead, Digital Marketing Specialist (Paid Search, PPC, SEM) with a minimum of 5 years of hands-on experience who will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.) to drive targeted high-quality traffic that will convert on lead forms and achieve down-funnel business goals. 

Core Job Responsibilities

    • Develop and execute comprehensive paid search strategies across multiple platforms, including Google Ads, Bing Ads, and other search advertising networks
    • Conduct keyword research and analysis to identify valuable search terms to improve campaign performance
    • Create and optimize PPC campaigns, ad groups, and ads, ensuring alignment with marketing objectives and target audience(s)
    • Forecast monthly performance and manage budget allocations and bid strategies to effectively achieve campaign goals
    • Monitor and analyze campaign performance, provide regular reports, actionable insights, and recommendations for optimizations to maximize ROAS
    • Conduct A/B testing and other experiments to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates, and provide post-mortem analyses
    • Collaborate with cross-functional teams, including designers and developers, to (1) ensure campaign to landing page alignment and effectiveness, (2) implement appropriate conversion pixels, and (3) confirm lead submissions are being captured in Window Nation’s CRM (MS Dynamics) with appropriate UTM’s and tracking parameters
    • Stay updated with industry trends, search engine algorithm updates, emerging PPC tools and techniques, and industry regulations and guidelines, ensuring compliance

Basic Qualifications

    • Bachelor's degree in marketing, business, or a related field
    • Minimum of 5 years of hands-on experience in managing paid search campaigns, search engine marketing, and pay-per-click advertising

Preferred Qualifications

    • Experience with Google Analytics (GA4)
    • Experience developing, implementing, and managing paid social media campaigns using Meta Business Suite and/or any other social platform ad buying tools (e.g., Twitter Ads, LinkedIn Ads, Snap Ads, TikTok Ads,)
    • Experience with programmatic media buying and DSP platforms
    • Experience with native pay-per-click ads on platforms such as Taboola, OutBrain, etc.
    • Proven track record of developing and executing successful paid search strategies, driving measurable results
    • Experience managing paid search accounts with a minimum spend of $500k/month
    • Strong knowledge of search engine marketing best practices, including keyword research, ad copy optimization, and bid management
    • Proficiency in using Google Ads, Bing Ads, and other search advertising platforms
    • Familiarity with A/B testing and conversion rate optimization techniques
    • Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
    • Strong attention to detail and organizational skills, with the ability to manage multiple campaigns simultaneously
    • Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

United States