Manager of Paid Search

Job Posted 8/23/2023
AdCellerant
Denver, CO 80204
United States
Category Marketing Jobs
Remote
Job Description

Company Overview

AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.

AdCellerant is searching for an experienced Manager of Paid Search. The search team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate for this position must have 3-4 years of prior paid search experience specifically in Google Ads, be data-driven, and have proven success in building and managing numerous paid search accounts.

As part of our Search Engine Marketing Team, you will create and manage new campaigns in Google Ads, conduct bid management and optimization, prepare reports, keywords, and ad copy in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success.

As one of the leaders of the Search Team you will manage the team, support and report on their KPI’s, coach, mentor, and train new team members, and provide executive insight into the department for the rest of the company. Confidence, accountability, and an action-oriented attitude and habits are keys to success. Someone with excellent communication, leadership skills, and the ability to grow individually will be a successful leader for the team

Attention to detail and creative problem-solving are both important aspects of this position. The AdCellerant Search Team is growing quickly, which means there are continuously growing opportunities for the right individuals to propel their careers into the future.

SEM

  • Manage SEM campaigns to maintain practical experience and direct knowledge of all platform workings
  • Develop keyword lists and ad copy for search campaigns
  • Create and manage new paid search campaigns in Google Ads and/or Bing Ads
  • QA campaigns before launching
  • Make campaign and keyword optimization changes under the direction of Search Marketing Manager
  • Create campaign reports
  • Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
  • Keyword Research
  • Competitive Analysis
  • Recommending changes in methods to increase traffic to websites or achieve advertisers goals
  • Other duties as needed

Manager

  • Manage a team of campaign managers on the SEM team, including ongoing monitoring towards individual and team KPI goals
  • Ensure all team members are effectively managing their individual volume of campaigns.
  • Oversee communication, work assignments, and overall team well-being
  • Work closely with the Director of Search to stay up to date with the ongoing evolutions on leveraged platforms and provide recommendations on adoption and/or changes to campaign setup, optimizations and processes
  • Assist the Director of Search with departmental projects asked of the Search team
  • Maintain a department-wide adherence to AdCellerant business rules including turnaround times, communication requirements, and best practices
  • Maintain a consistent rapport with team members, management, ownership, and stakeholders with regard to team capacity, performance, team member well-being, and strategy. This includes ongoing oversight of management dashboards and reports
  • Pull weekly KPIs, facilitate bi-weekly 1:1s with individual team members
  • Work with Search team members to grow their skillsets, progress their careers, and increase the overall expertise of the team
  • Maintain a high degree of customer service from all members of the department.
  • Any/all other tasks as assigned by upper management
  • Maintain expert-level knowledge of Google, Bing, Call Tracking Metrics, Ticket Communication, ui.marketing/internal tools, and Google Analytics. This includes training the team, advising the company, creating processes and documentation, and monitoring adherence to best practices
  • Gather requirements for product discovery and future enhancements
  • Successful candidates will possess a Bachelor’s degree in Marketing, Communications, Business or related field
  • 3-5 years building and managing paid search accounts on Google and Bing
  • 2+ years of experience managing a team is preferred
  • Google Ads Certified
  • Well versed of HTML and CSS
  • Some programming background is preferred
  • Experience with agile product management
  • Expertise in Google Analytics or other third-party analytics and optimization tools.
  • Strong Excel skills
  • Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
  • Must have the ability to multi-task and work within deadlines
  • Candidates must have the ability to interact with all levels of the organization
  • Prior experience with PPC management platforms
  • Agency experience or experience working with multiple direct response advertiser

This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.

  • Our HQ is in Denver, Colorado. Our fun, downtown location is open for those who wish to work in the office, set visitor meetings, and collaborate with coworkers in person. Office perks include a dog friendly policy, snacks for all (healthy options and vegan options available), beverages, and an open floor plan where team members can book a desk any time.
  • Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

BuiltIn: #BI-Remote

Annual compensation range: $75,000 - $105,000 including salary and bonuses

AdCellerant offers full-time employees:

  • Paid vacation, holidays, and sick days
  • Health/dental/vision benefits
  • 401k retirement plan and company match contribution
  • Generous paid parental leave
  • Wellness Program
  • “Remote-first” approach with work from home flexibility
  • Denver, CO headquarters available for hybrid work with in office perks

Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:

  • Denver Business Journal “Best Workplace”
  • Built In Colorado’s Best Workplaces 2018, 2019, 2020, 2022, 2023
  • Inc. 5000 Award for Fastest Growing Companies in the U.S, 5 years running: 2018 - 2022

Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you’ll find our main Pillars woven throughout everything we do.

AdCellerant’s Pillars:

  • Driving results for partners & local businesses
  • Technology innovations to stay ahead of the curve
  • Our team members’ success & well being
  • Exceptional customer service for every single partner
  • Conducting our business in an ethical & sustainable way
  • Making our local community a better place

Currently legally authorized to work in the United States on a full-time basis.

AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.

Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.

We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.

Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.

If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at info@adcellerant.com

*** Please do not send resumes via email ***

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