Sales Representative (Rental Equipment)

Woburn, MA 01801
United States
Job Description

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 70 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family owned business, and we’re WBE-certified.  

Monroe Tractor is seeking an experienced, self-motivated sales professional in the heavy equipment industry. The rental sales representative will act as the department’s main customer experience expert who will be responsible for coordinating customer rentals of construction equipment. This position reports directly to the Westborough Branch Manager, with a dotted line reporting to the Rental Manager, based in Rochester NY. This position will be responsible for promoting and generating rental opportunities within the entire state of Massachusetts and is based out of our Westborough, MA location.



  • Customer Service oriented; good communication skills; closing skills, territory management; prospecting, presentation, and negotiation skills; self-confidence and motivation; product knowledge and ability to maintain client relationships.

  • Tech savvy - Experience with Microsoft Office and basic CRM usage

  • Crane/Aerial Rental, or Construction Equipment Rental experience is a must.

  • 2-5 years’ experience in equipment rental, preferably in the heavy equipment rental industry.

  • Proficient with Microsoft (Word, Excel, and Outlook)

  • Strong verbal communication and sales skills to work with numerous customers daily.

  • Detail oriented, highly organized and ability to work closely with other departments.

  • Must be able to multi-task in a fast-paced environment

Sales Benefits

  • Base + Commission Pay Structure

  • Competitive Pay Plan

  • Frequent Industry Training


  • Medical, Dental & Vision Insurance

  • 401K Plan + Match

  • Generous Paid time off Policy

  • Short/Long Term Disability

  • Family owned and operated.

  • Fun environment- enjoy spending time with your colleagues outside of work with outings, Christmas parties and more. 

  • Annual Reviews

  • Incentive Plans

Salary Range: $50,000 - $60,000 plus commission

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.



United States