Senior Digital Marketing Specialist

Job Posted 8/23/2023
Austin, TX 78006
United States
Category Marketing Jobs
Job Description

Job Details

Austin, TX - Austin, TX
Full Time
Bachelor's Degree


By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Position Summary:

The Senior Digital Marketing Specialist drives revenue for various brands and expansive product lines through smart, strategic, cross-functional digital campaigns. The candidate for this role must be strong in digital strategy and execution encompassing search engine optimization Google ads, digging into insights across various analytic and platforms, taking action on data insights with minimal oversight. They are a self-starter and comfortable contributing cross-functionally to help drive recommendations to drive business objectives. They are fearless in presenting their ideas during team meetings, strategy planning sessions in addition to performance insights to key business stakeholders. The Specialist stays ahead of the latest technologies and trends, and consistently tests new things to refine the digital strategy based on best performance to achieve business unit goals.  

Key Responsibilities:

  • Define and execute digital marketing strategy of moderate/high complexity across SEO, PPC, Social, Display, etc. 

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

  • Collaborate with business unit and digital teams on new and creative digital marketing strategies to support revenue growth 

  • Crate Conduct keyword research to ensure sites are optimized and ads are targeted for the appropriate terms 

  • and implement technical SEO recommendations and optimizations  

  • Produce content optimization recommendations for existing ads, landing pages and new content 

  • Build new campaigns, evaluates performance, and finds opportunities for optimizations in paid search platforms 

  • Work cross-functionally to prioritize digital marketing efforts 

  • Ability to work autonomously and make decisions with some oversight from management  

  • Responsible for informing business stakeholders on performance of existing campaigns, presenting strategic optimization and growth opportunities, and following through with implementation 

  • Ability to troubleshoot issues of moderate complexity independently  

  • Identify and create plans for implementing process improvements 

  • Previous experience in website migrations a plus 

  • Demonstrates EPIC values in daily work 

  • Perform additional duties as assigned 


Education and Experience:

  • This position requires a B.A./B.S. degree and 4-7 years of professional experience or a combination of education, experience and training which provides the necessary background for performing the work. 

Knowledge, Skills and Abilities:

  • 4+ years’ experience driving conversions through paid search and organic channels 

  • Google Ads certification required for search and display network   

  • Google Analytics and/or GA4 certification desired  

  • Strong analytical skills and data-driven thinking with experience developing, measuring, reporting and presenting KPIs 

  • Strong competencies in search engine optimization including experience with HTML and technical SEO 

  • Always inquisitive about and looking for ways to enhance customer journey, experience and meeting customer needs 

  • Understanding of Google Analytics, ability to analyze data, provide and execute on recommendations 

  • Familiarity with Domo a plus  

  • Ability to communicate professionally, both oral and written 

  • Ability to work in an agile, collaborative team environment 

  • Ability to work independently and with a team 

  • Skills in decision-making 

  • Social media experience desired 

  • Science background a plus, but not required 

Why Join Bio-Techne:

  • We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!

  • We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.

  • We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.

  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.

  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Bio-Techne is an E-Verify Employer in the United States.



United States