Toronto: Digital Marketing Manager

  • Evergreen
  • Toronto, ON, Canada
  • 09 Feb, 2020
Full time Marketing Jobs Conservation Jobs Environment Jobs Green Jobs Non-Profit Jobs

Job Description

Are you a digital marketing expert who has experience shaping digital marketing strategies with proven results? Evergreen is looking for a Digital Marketing Manager who will be responsible for developing, implementing, optimizing digital marketing campaigns that expand Evergreen’s reach and deepen engagement with our audience. This Marketing & Communications expert will inspire innovation, strategic thinking and creative excellence within the Marketing & Communications team, and work collaboratively across the organization to expand Evergreen’s reach as a leading not-for-profit.

 

About the Role:

The Digital Marketing Manager will play a critical role within the Communications & Marketing team, bringing innovation, creativity and strategic thinking to our digital marketing campaigns.  The Digital Marketing Manager will be passionate about using data to grow and optimize Evergreen’s digital marketing programs with experience across a variety of digital platforms and social marketing channels including web, SEO, SEM, remarketing, Mail Chimp, Twitter, Facebook and Instagram.  A team player, the Digital Marketing Manager knows that good communication, collaboration across departments, effective people management and positive workplace culture are all important elements to achieving maximum results.

Key Responsibilities:

• Partner with the Director, Marketing & Communications and cross-functional teams to develop compelling campaigns that meet the marketing, impact and business objectives of the organization and advance the strategy with innovation and consistency

• Partner with Sr. Managers of Public Relations & Content and Creatives Services & Brand to inform the strategic direction and goals of all creative initiatives and outputs

• Develop digital strategies for audience acquisition and engagement to create a three-year audience segmentation strategy for digital marketing initiatives including; website, email database, social media

• Partner with Director Marketing & Communications to establish annual budget and manage expenses associated to portfolio

• Lead website planning and set benchmarks to meet objectives

• Oversee digital marketing campaigns from end-to-end to drive growth and awareness

• Consider, implement and report on Search Engine Optimization techniques for all web pages

• Support data-informed decision making across all platforms using analytical tools to track, monitor and optimize digital performance and all other audience-facing vehicles to achieve results

• Provide clear direction to the other members of the Marketing & Communications team, such as the graphic designer, content specialists/writers and other team members responsible for implementation/posting/deployment

• Demonstrate an intuitive grasp of organizational structure and work effectively across departments to achieve maximum impact

• Promote and build internal commitment to an exceptional workplace culture and organizational values

• Mentor others and take an active role in their professional development

 

About You:

You excel in the following areas:

• Attention to detail. You do not let important details slip through the cracks.

• Analytical/Decision Making/Problem Solving skills: Draw insightful conclusions from information. Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and effective

• Planning/Organization/Project Management:  Create and implement action plans and budgets, balancing numerous projects at a time

• Customer-focus: Anticipate, understand, and respond to the needs of others to meet and exceed their expectations

• Flexibility/adaptability. Flexible, versatile and/or tolerant in a changing work environment while maintaining effectiveness and efficiency. Adjust quickly to changing priorities and conditions.

• Proactivity/Enthusiasm/Persistence. Act without being told what to do. Passionate and excited over work. Can-do attitude. Tenacious and goes the distance to get something done.

You have the following qualifications:

• Post-secondary education in marketing

• 5+ years related digital experience including website management

• Experience creating and developing digital marketing best practices within an organization

• Proven competency with social media channels; LinkedIn, Twitter, Facebook, Instagram

• Campaign experience running Paid Search mediums, remarketing, display advertising

• Demonstrable experience with email marketing, lead generation, and SEO

• Solid understanding of Google analytics, with the ability to generate, analyze and interpret data

• Strong project management skills

• Proven ability to understand the audience and tailor communications appropriately

• Working knowledge of CMS, HTML

• French verbal and written skills an asset

 

Additional Information:

Reporting Relationships:

• Supervised by the Director of Marketing & Communications

• Manages Web Developer and digital agency relationships

Working Conditions:

• Position is based out of Evergreen’s head office at Evergreen Brick Works in Toronto

• Office environment

• Regular office hours (flexible), with occasional onsite and offsite evenings and/or weekends as required

 

How to Apply:

Cover letters and resumes can be submitted by e-mail to humanresources@evergreen.ca.
Please Reference “Digital Marketing Manager” in the subject line

By Mail to Attention: Human Resources
Centre for Green Cities, Suite 300
Evergreen Brick Works, 550 Bayview Avenue
Toronto, Ontario M4W 3X8

Evergreen welcomes applications from persons of diverse backgrounds and is an equal opportunity employer.  As an organization that works to impact how cities are built and lived in, we encourage applications from the diverse communities that we serve. Accommodation will be provided in all parts of the hiring process as required under Evergreen’s Accommodation policy. If you require accommodations, please let us know of your needs in advance. We sincerely thank all candidates for their interest.  However, only those selected for an interview will be notified. No phone calls please.

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