Digital Campaign Manager

  • The Climate Reality Project
  • Washington, DC, USA
  • 19 Feb, 2020
Full time Environmental Jobs

Job Description

The Climate Reality Project, a nonprofit organization founded by former US Vice President Al Gore, is seeking a full-time Digital Campaign Manager to join the the Digital-Communications team.  At Climate Reality, we come to work every day to help solve the climate crisis.  We do it by working from the ground up, empowering people and communities worldwide to fight for their future and together drive a just transition to clean energy.


General Overview:  Digital outreach is a core component of these efforts and a primary focus for the Digital Campaign Manager.  Every day, we share stories, messages, and actions that bring home the urgency of the crisis and inspire people everywhere to take action.  This position plays a central role in this work, coordinating and overseeing the execution of Climate Reality’s digital outreach for advocacy campaigns to helping build a more diverse and powerful movement for climate solutions. In this role, the Digital Campaign Manager crafts and executes campaign online organizing strategy for projects, that includes developing an active, online network of supporters engaged in our national and Chapter campaigns. They are an equally a big-picture storyteller, practical problem solver, and project manager, as well as involved in the day-to-day work to make our campaigns successful and ensures the team achieves all its short and long-term objectives and key results.


Duties and Responsibilities:

Specific duties and responsibilities include, but are not limited to the following:

  • Leading internal and external resources to develop digital advocacy actions, like petitions, call-in-days, twitter storms, etc. to support Climate Reality’s Chapter and organizational work.
  • Organizing, developing, and coordinating online email outreach, web-based advocacy, and online-to-offline integration of members and supporters who are interested in Climate Reality campaigns.
  • Ensuring that non-campaign website content, social media, digital marketing, and email marketing are aligned and performing to hit key results.
  • Reporting on team's key performance indicators to senior leadership. Ensuring web traffic, engagement with content, and campaign actions are growing year-over-year.
  • Recommending and implementing rapid response plans for achieving campaign victories.
  • Managing a large and evolving editorial calendar with both a short and long-term focus. A natural project manager, this person will make sure the team’s work is organized and will follow up with stakeholders to make sure deadlines are met.
  • Assisting in writing well-researched and engaging blogs, landing pages, advocacy campaign content, and other content created to inspire our audience to act on climate change.
  • Updating and coordinate staff and third-party vendors on the communication team’s work and priorities.
  • Daily management of organization websites via our Drupal CMS, including selecting imagery and copy for hero images, lightboxes, initiative pages, and other content elements. Working with front-end developers to implement these changes, as well as to test and QA pages, forms, etc.
  • Staying up to date on digital and social trends, integrating new methods and features into our strategy.
  • Managing other department staff.
  • Other duties as assigned.



  • Minimum of five years’ experience, specifically in advocacy or nonprofit communications/digital engagement.
  • Prior experience managing staff/
  • Fluency in Facebook, Twitter, Instagram, and other social media platforms.
  • Experience and knowledge of inbound marketing and SEO best practices.
  • Fluency with HTML/CSS.
  • Experience with Google Analytics and Google Tag Manager.
  • Experience using Salesforce or other CRM tool(s).
  • Experience using content management systems (Drupal preferred).
  • Familiarity with Facebook Ads, Google Display Network, Google Grants, and other ad platforms.
  • Experience with Adobe Creative Suite, especially Photoshop.
  • Experience with Marketo or other email marketing systems.
  • A basic understanding of digital fundraising best practices.
  • Ability to work in a fast-paced environment, prioritize tasks, learn quickly, and accept constructive feedback.


Salary and Benefits

  • Salary commensurate with experience.
  • Excellent benefits including medical, dental, vision and life insurance, 401(k) with no vesting period and a company match, mobile phone reimbursement and a transit subsidy. 


To Apply:  Send a resume and cover letter to   Please indicate in your email with your job submission the job site where you found this posting.


The Climate Reality Project is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.