Sr. CEE Digital Marketing Manager

  • Green Job Crawler
  • Virtual, USA
  • 27 Apr, 2020

Job Description

Introduction Sunrun is the nation’s leading home solar, battery storage, and energy services company. Our mission is to confront our planet’s biggest challenge, climate change, by creating a planet run by the sun. This mission requires passion, determination and a diverse growing army of talented professionals. Explore joining our mission by connecting withor submitting an application to this job today. Overview Sunrun is looking for a creative, analytical, collaborative digital marketer to join our team. This position will be responsible for driving efficient customer acquisition at scale across paid social, content marketing and display advertising. A successful candidate will have a strong, independent work ethic and experience driving growth and conversion through full-funnel consumer marketing tactics including the creation, implementation and ongoing optimization of digital marketing campaigns. Responsibilities + Develop, launch and manage digital marketing channels (including Facebook, Taboola, LiveIntent, Google Display Network) with a focus on driving positive, incremental return on ad spend and new customer acquisition + Design and implement robust test frameworks that measure the incremental impact of channel focused digital marketing on leads, opportunities and revenue + Develop strong vendor partnerships to shape new opportunities that can enhance Sunrun’s ability to meet revenue goals (e.g. participate in beta tests with publisher partners or new bidding platforms) + Monitor, analyze, and share channel & campaign results and best practices within Sunrun + Formulate and execute end-to-end creative and landing page tests with the goal of driving personalization, relevance, and improved engagement + Drive continued optimization of new & existing campaigns + Partner with key stakeholders across the business to define objectives, develop/execute strategies and ensure a consistent customer experience across all channels + Communicate effectively with management, operations and sales staff as needed + Deliver results from a remote work environment Qualifications + 3-5 years of digital marketing experience with working knowledge in paid social, display advertising and content marketing + Bachelor’s and/or graduate degree + Proven track record of defining and delivering innovative marketing campaigns and managing projects that drive long-term results + Excellent communication skills, both written and oral, with an ability to distill complex ideas into easily understandable stories + Highly organized and detail-oriented, with ability to juggle competing priorities within tight timeframes + Exhibits intense curiosity, proactively digging beneath the superficial to identify relevant, information-based facts + Strategic and highly analytical + Experience with analytics & reporting tools + Strong knowledge of SEO trends and best practices preferred Solar Careers For All Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination and harassment of any kind. At Sunrun, we believe that empowering people and valuing their differences will help us create a planet run by the sun. That’s why we strive to make solar inclusive. Our commitment to Diversity & Inclusion drives our ability to build diverse teams and develop inclusive work environments. We do our best to make sure all people feel respected, supported and connected at work. That includes our support for members and allies of all underrepresented groups through our internal employee networks such as Sunrun Women’s Network, Sunrun’s Veterans Network (“Liberty”), Women in Tech, and Sunrun’s LGBTQ affinity group. We are committed to equal employment opportunity without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you have a disability or special need that requires accommodation, please let us know. Quick ApplyMobile Apply Send This Job

Oops!  The Share function is not working properly at this moment. Please refresh the page and try again later.

Share on social media Need help finding the right job? We can recommend jobs specifically for you! LocationUS-Remote Requisition ID2020-20344 CategoryCEE Position TypeRegular Full-Time