Mac & Fulton Talent Partners
Remote (California, USA)
M&F Talent is working with a client in the horticultural consumer products field who is looking to onboard an experienced Content Marketing Manager. Our client is internationally established in the hydroponics and horticulture industries, offering cutting-edge technological solutions for modern horticulture operations including pH monitoring, water quality testing, and more.
Our client is going through an exciting digital transformation and is looking for a content strategist to manage all digital content across web, blogs, newsletters, social, as well as supporting offline marketing content. This is an exciting opportunity for somebody who wants to utilize their skills to play a key role in this transformation.
Location: Southern California or SF Bay area
Responsibilities:
Create a strategic content calendar that encompasses a well-organized content marketing plan and support copy for key events
Manage the organized and timely publication of company content calendar
Find skilled writers & creatives to build content on an ongoing basis
Manage job briefs, writing assignments, and tasks for contract writers
Edit all created content - take charge of proof reading and copy editing to ensure professionalism and consistency
Coordinate with marketing and design teams to illustrate key content pieces
Create, manage and optimize ongoing content campaigns on company website through Hubspot and other marketing / analytics tools
Identifying gaps in our content and recommend changes to the content plan or new topics to be created
Publishing company newsletter and website content and trigger social links
Conduct keyword and SEO research in line with company objectives and customer needs
Track website traffic and user engagement and edit the content marketing plan accordingly
Report key metrics to the Global Marketing Manager
Create and update company style guides to use as a reference for writers
Follow industry-related news and generate ideas around trending topics
Manage web content translation project with 3rd party translation company
Qualifications:
2 years of work experience as a Content Strategist, Content Manager or similar role
1 year of Marketing experience in the Hydroponics and/or Horticulture space
1 year of experience managing 3rd party writing / creative contributors
BA Degree in Marketing, Journalism, or similar (preferred)
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner, SEM Rush etc)
Experience with publishing on a CMS (Magento or WordPress)
Basic understanding of HTML, web publishing, and Hubspot
Expert English language writing and editing skills
Solid time-management skills and proven experience meeting deadlines
Can explain experience with content marketing plan rollout, revisions, and results.
Experience with A/B testing and campaign optimization (preferred)
Experience using social media for business (preferred)
Be prepared to provide a link to published articles if selected to proceed in the interview process.
M&F Talent is working with a client in the horticultural consumer products field who is looking to onboard an experienced Content Marketing Manager. Our client is internationally established in the hydroponics and horticulture industries, offering cutting-edge technological solutions for modern horticulture operations including pH monitoring, water quality testing, and more.
Our client is going through an exciting digital transformation and is looking for a content strategist to manage all digital content across web, blogs, newsletters, social, as well as supporting offline marketing content. This is an exciting opportunity for somebody who wants to utilize their skills to play a key role in this transformation.
Location: Southern California or SF Bay area
Responsibilities:
Create a strategic content calendar that encompasses a well-organized content marketing plan and support copy for key events
Manage the organized and timely publication of company content calendar
Find skilled writers & creatives to build content on an ongoing basis
Manage job briefs, writing assignments, and tasks for contract writers
Edit all created content - take charge of proof reading and copy editing to ensure professionalism and consistency
Coordinate with marketing and design teams to illustrate key content pieces
Create, manage and optimize ongoing content campaigns on company website through Hubspot and other marketing / analytics tools
Identifying gaps in our content and recommend changes to the content plan or new topics to be created
Publishing company newsletter and website content and trigger social links
Conduct keyword and SEO research in line with company objectives and customer needs
Track website traffic and user engagement and edit the content marketing plan accordingly
Report key metrics to the Global Marketing Manager
Create and update company style guides to use as a reference for writers
Follow industry-related news and generate ideas around trending topics
Manage web content translation project with 3rd party translation company
Qualifications:
2 years of work experience as a Content Strategist, Content Manager or similar role
1 year of Marketing experience in the Hydroponics and/or Horticulture space
1 year of experience managing 3rd party writing / creative contributors
BA Degree in Marketing, Journalism, or similar (preferred)
Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner, SEM Rush etc)
Experience with publishing on a CMS (Magento or WordPress)
Basic understanding of HTML, web publishing, and Hubspot
Expert English language writing and editing skills
Solid time-management skills and proven experience meeting deadlines
Can explain experience with content marketing plan rollout, revisions, and results.
Experience with A/B testing and campaign optimization (preferred)
Experience using social media for business (preferred)
Be prepared to provide a link to published articles if selected to proceed in the interview process.
