Conservation Services Group

Marketing Manager

Job Summary

Company:

Conservation Services Group

Category:

Marketing

Type:

Employee

Status:

Full Time

Relocation:

None

Industry:

All

Close Date:

06/30/13

Compensation:

Hours:

Day

Location:

Philadelphia, PA

Description

Are you a talented and ambitious Marketing Manager looking to make an impact within a growing organization? Conservation Services Group offers a great opportunity for someone who'd like to grow with us, work with key accounts, drive projects and programs, develop effective marketing strategies, coordinate a wide mix of marketing tactics, and help shape our position in the marketplace. CSG designs, develops, and delivers innovative, results-driven energy efficiency, energy conservation, and renewable energy programs. People who work at CSG say that it's a unique kind of organization — one that nurtures individual talents and inspires dedication.

 

Working as part of a larger marketing team and a regional energy efficiency program team, under the direction of the Director of Regional Marketing Programs, the Marketing Manager is responsible for developing and executing cost-effective and innovative marketing strategies to meet program and organizational objectives. The Marketing Manager is responsible for developing a detailed knowledge of customers and markets to ensure that all marketing activity aligns with and supports client program goals. The successful candidate will manage all day-to-day program marketing as well as the marketing relationship with the client. The candidate will need to be self-directing, able to manage multiple projects at the same time, easy to work with, and have a demonstrated track record of successfully promoting client programs, products and services.

 

The ideal candidate is a proven juggler who loves variety. They will have a strong understanding of marketing strategies, planning, budgeting, processes and tactics across multiple mediums including print, digital, email, direct mail, and social. They are comfortable and confident working directly with clients, and making contributions within a collaborative environment. And they have a track record of supporting successful marketing campaigns. If this sounds like you, we encourage you to apply!

 

Responsibilities:

The Philadelphia, PA-based Marketing Manager will be a part of an extended team responsible for working with external clients regionally. The team includes, but isn’t limited to, CSG staff; program partners, such as sub-contractors, participating contractors and trade allies; and utilities. The Marketing Manager will be responsible for defining marketing strategy and driving the development and execution of cost-effective, innovative and integrated marketing programs. They will:

  • Work closely with CSG Program Managers, who oversee the client’s energy efficiency programs, as well as internal and client marketing staff to develop strategy and create and execute marketing plans, budgets and programs, both short and long range, to drive participation in the client’s programs and meet client goals.
  • Plan and oversee cost-effective, targeted program advertising and promotional activities that adhere to the client’s brand guidelines, including PR, advertising, collateral, social media, digital and mobile communications, coop advertising, events and community mobilization, and direct and email.
  • Proactively bring an ongoing stream of new marketing ideas to the program team and client.
  • Maintain excellent communications with and be responsive to clients, internal staff, participating contractors and builders, trade allies, and regional and local community groups.
    • Assist clients, contractors, and trade allies to fulfill advertising, public relations, communications and co-op advertising and promotional requests.
    • Assist with financial and business management responsibilities such as: estimating; billing; reporting on and invoicing for marketing fees and expenses; co-op advertising requests; and documentation.
    • Communicate with outside advertising agencies and vendors and/or client marketing teams on ongoing marketing campaigns.
    • Measure and analyze the effectiveness of marketing/advertising initiatives and take corrective action to achieve marketing objectives within designated budgets and timeframes.
    • Prepare marketing activity and results reports.
    • Maintain CSG customer service standards for internal and external customers.
    • Assist with the writing and submission of proposals in response to regional RFPs.
  • Responsibilities may expand to other energy efficiency initiatives and client services throughout the region.

Requirements

  • Minimum 6 - 10 years project/account service skills, preferably in an advertising/marketing agency environment.
  • Proven track record developing innovative marketing strategies that work.
  • Demonstrated marketing planning and budget development experience.
  • Minimum 6 - 10 years direct marketing and advertising experience, including creative concept direction, copywriting, art direction, production, fulfillment, call center coordination, and results tracking.
  • Proven track record using new media: social, mobile and digital media in addition to traditional media to cost-effectively drive results.
  • Public relations experience including media outreach and special events.
  • Strong project management, communications, and problem-solving skills.
  • Co-op advertising implementation and processing experience.
  • Excellent writing, verbal, interpersonal, and presentation skills.
  • Ability to effectively influence and communicate ideas, resolve issues and offer solutions within a team environment; must be highly organized with the ability to multitask, prioritize, and problem solve in a deadline-driven environment.
  • Demonstrated ability to manage vendors and staff and experience working with senior executives.
  • Knowledge of graphic design concepts.
  • Proficient with Microsoft Excel, PowerPoint, Word, and Outlook.
  • BA/BS in Business, Marketing, Communications, or related field.

 

Salary Range: Commensurate with experience and qualifications.

 

CSG’s compensation package includes comprehensive medical coverage with BlueCross BlueShield Blue Care Elect PPO, dental coverage with Delta Dental PPO, and vision coverage with EyeMed Vision Care; Employer paid life and AD&D insurance and STD & LTD insurance coverage; Plus paid holidays, PTO, and employer matching 401(k) retirement plan.

 

Please apply online at: http://jobs-csg.icims.com. Please include salary requirements to be considered. LOCAL candidates only.


CSG is an Equal Opportunity Employer

Company

Conservation Services Group (CSG) is the leading provider of residential energy efficiency programs in North America. CSG has helped Americans make smart energy use decisions an important part of the way they live and work since 1984. The company designs, develops, and delivers innovative, results-driven programs. CSG employees are committed to a mission of delivering these comprehensive programs to help people use energy more wisely. Energy efficiency and renewable energy are our sole business, not one of a hundred departments in a large corporation. CSG provides proven expertise to utilities, state agencies, trade allies and homeowners, tenants, and property owners seeking to improve home durability, safety, air quality and comfort while saving money. We bring creativity and commitment to our goals of championing the development and use of safe, clean energy.

People who work at CSG say that it's a unique kind of organization - one that nurtures individual talents and inspires dedication. We share a commitment to our work and our mission. CSG has a collegial atmosphere, where people respect and encourage each other to help the environment and change the way our country uses energy. How about you; do you see yourself as a part of our team?