Conservation Services Group

Marketing Manager

Job Summary

Company:

Conservation Services Group

Category:

Marketing

Type:

Any

Status:

Full Time

Relocation:

None

Industry:

All

Close Date:

03/30/14

Compensation:

Hours:

Not Applicable

Location:

Westborough, Massachusetts, United States, 01580

Description

Conservation Services Group (CSG) designs, develops and delivers innovative, results-driven and cost-effective energy efficiency, energy conservation and renewable energy programs. As the most trusted leader in residential energy efficiency, CSG focuses on engaging with customers to make smart energy decisions. We work with utilities, state and federal agencies, housing authorities, communities, and others who want to increase program participation and reduce consumer energy use.

 

Current Job Opportunity Summary:

The Westborough-based Marketing Manager  will have a strong understanding of marketing strategies, planning, budgeting, A/B testing, analytics tracking and reporting, processes and tactics across multiple mediums including digital, mobile, email, social, video, direct mail, print, broadcast, outdoor and more. They are comfortable and confident working directly with clients, and making contributions within a collaborative environment.

 

Responsibilities:

  • *Develop strategy and create and execute marketing plans, budgets and programs, both short and long range, to drive participation in the client’s programs and meet client goals.
  • *Execute and manage integrated traditional and online marketing strategies including, but not limited to, email, digital, social media, print, direct mail, radio and event planning for prospecting, acquisition, retention and retargeting.
  • *Strong analytical skills and efficient use of market research, business forecasts and other quantitative & qualitative data; demonstrable ability to use such data to help inform and marketing strategies, plans, activities, promotions, etc.
  • *Measure, analyze and report on the effectiveness of all marketing/advertising initiatives to optimize results. Ability to identify and take corrective action to achieve marketing objectives
  • *Experience segmenting customer data and designing A/B tests to maximize return on investment (ROI).
  • *Strong project management and organization skills.
  • *Excellent B2C and B2B copywriting and editing skills.
  • *Ability to effectively influence and communicate ideas, resolve issues and offer solutions within a team environment.
  • *Experience collaborating with and directing creative development. 
  • *Must be self-directed with high expectations of personal performance in a fast-paced team environment.

 

Requirements

Qualifications:

  • *Proven track record developing and implementing integrated marketing strategies and tactical plans that drive results.
  • *Strong analytical skills focused on campaign performance analysis and reporting.
  • *Strong project management, communications, and problem-solving skills.
  • *Experience with marketing automation software systems
  • *Managing and influencing direct and indirect reports in a matrix environment
  • *Must be highly organized with the ability to multitask, prioritize, and problem solve in a deadline-driven environment.
  • *BA/BS in Business, Marketing, Communications, or related field.

 

Salary Range: Commensurate with experience

 

CSG’s compensation package includes comprehensive medical coverage with BlueCross BlueShield Blue Care Elect PPO, dental coverage with Delta Dental PPO, and vision coverage with EyeMed Vision Care; Employer paid life and AD&D insurance and STD & LTD insurance coverage; Plus paid holidays, PTO, and employer matching 401(k) retirement plan.

 

Please apply online at: http://jobs-csg.icims.com. Please include salary requirements to be considered. LOCAL candidates only.  
 
CSG is an Equal Opportunity Employer

 

Company Overview:

Conservation Services Group (CSG) is the leading provider of residential energy efficiency programs in North America. CSG has helped Americans make smart energy use decisions an important part of the way they live and work since 1984. The company designs, develops, and delivers innovative, results-driven programs. CSG employees  are committed to a mission of delivering these comprehensive programs to help people use energy more wisely. Energy efficiency and renewable energy are our sole business, not one of a hundred departments in a large corporation. CSG provides proven expertise to utilities, state agencies, trade allies and homeowners, tenants, and property owners seeking to improve home durability, safety, air quality and comfort while saving money. We bring creativity and commitment to our goals of championing the development and use of safe, clean energy.   

 

People who work at CSG say that it's a unique kind of organization — one that nurtures individual talents and inspires dedication. We share a commitment to our work and our mission. CSG has a collegial atmosphere, where people respect and encourage each other to help the environment and change the way our country uses energy. How about you; do you see yourself as a part of our team?

 

Key Words: green jobs, energy efficiency, utility, conservation, BPI, LEED, weatherization, HVAC, clean energy, energy conservation, csg jobs, energy consulting, energy efficient, green energy, renewable energy, marketing 

 

 

Apply Here

Company

Conservation Services Group (CSG) is the leading provider of residential energy efficiency programs in North America. CSG has helped Americans make smart energy use decisions an important part of the way they live and work since 1984. The company designs, develops, and delivers innovative, results-driven programs. CSG employees are committed to a mission of delivering these comprehensive programs to help people use energy more wisely. Energy efficiency and renewable energy are our sole business, not one of a hundred departments in a large corporation. CSG provides proven expertise to utilities, state agencies, trade allies and homeowners, tenants, and property owners seeking to improve home durability, safety, air quality and comfort while saving money. We bring creativity and commitment to our goals of championing the development and use of safe, clean energy.

People who work at CSG say that it's a unique kind of organization - one that nurtures individual talents and inspires dedication. We share a commitment to our work and our mission. CSG has a collegial atmosphere, where people respect and encourage each other to help the environment and change the way our country uses energy. How about you; do you see yourself as a part of our team?