About Nora Systems ( nora® | rubber floor coverings | flooring solutions you can trust )
Nora systems is a global market leader for rubber floor coverings. nora systems is a floor covering manufacturer with headquarters and production facilities in Germany, allowing us to proudly use the label "Made in Germany". Quality, outstanding service and continuous innovation are crucial to nora systems in our work as rubber floor covering manufacturers. At nora systems, we have made a name for ourselves as floor covering manufacturer using rubber as an outstandingly resilient material. Since 1950 we have stood for top quality and the best possible service. In recent years, nora systems has optimized the manufacture and revolutionised the installation of floor coverings with the introduction of the innovative quick installation system nTx by using self-adhesive rubber flooring.
Role Overview
This is a high-impact, market development role responsible for establishing and expanding Nora’s rubber flooring segment from the ground up in key industries across India and South Asia. The successful candidate will play a pivotal role in identifying untapped opportunities, building strong end-user relationships, and driving product adoption through specification selling. This role requires a strategic, entrepreneurial mindset, coupled with hands-on execution to create a sustainable sales pipeline, distribution network, and brand presence for Nora in the region.
Primary Responsibilities & Key Competencies
Market Development & End-User Engagement: Identifying and engaging key decision-makers in Healthcare, Education, Manufacturing, and Airport sectors where Nora rubber flooring solutions can add significant value.
Specification & Sales Growth: Driving Nora's inclusion in project specifications by influencing architects, designers, and construction firms, ultimately creating a strong sales funnel.
Revenue Expansion: Developing and executing sales strategies to increase Nora’s market share and revenue in the region.
Channel Development: Identifying, onboarding, and managing installation and distribution partners to support construction projects.
Sales Team Enablement: Supporting and training regional sales teams on Nora’s products, value propositions, and best practices for selling rubber flooring solutions.
Strategic Communication: Effectively articulating Nora’s vision, strategy, and product value proposition to potential clients and industry stakeholders.
Transport Sector Engagement: Building relationships with metro and above-ground train operators to establish Nora as the preferred flooring solution and securing OEM specifications for rolling stock projects.
Cross-functional Collaboration: Working closely with marketing and sales management teams to refine Nora’s market positioning, pricing, and product offerings based on customer needs and competitive insights.
Candidate Profile
Industry Expertise: Strong understanding of commercial practices in India and South Asia, particularly within institutional and commercial new construction sectors.
Market Development & Sales Leadership: A proven track record of successfully developing new markets, winning major projects, and establishing distribution channels.
Specification Selling Experience: Background in end-user-driven specification selling, preferably within the resilient flooring, building materials, or related industries. Alternatively, strong sales experience in hospitals, transport, or institutional segments.
Entrepreneurial & Hands-on Approach: Ability to develop a go-to-market strategy, activate the business plan, and personally drive execution.
Market Insights & Feedback: Capability to provide strategic market intelligence to the Marketing and Sales Management teams for product and strategy refinement.
Stakeholder & Distributor Engagement: Strong ability to collaborate with sales peers and distribution partners to support project execution.
Qualifications & Experience
Educational Background:
Bachelor's degree in Engineering, Science, Architecture, or a related field.
A master’s degree (MBA) is a plus.
Work Experience:
15+ years of experience in sales, business development, or market expansion, preferably in the building materials, flooring, construction, or institutional sectors.
Strong track record in specification selling, business development, and market penetration.
Experience in working with architects, designers, contractors, and facility managers is highly desirable.
Key Skills & Competencies:
Expertise in B2B sales, strategic account management, and distributor/channel development.
Strong negotiation and relationship management skills with senior stakeholders.
Ability to analyze market trends, develop business strategies, and execute sales plans.
Excellent presentation and communication skills to articulate value propositions effectively.
Comfortable with technical and solution-based selling in a long sales cycle environment.
Willingness to travel extensively across the region to engage with clients and partners.